Digital Marketing Specialist at Africa School of Project Management

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility, attract new customers, and drive engagement across various digital platforms which include Facebook, Instagram, LinkedIn, Twitter, Google+ etc.
• Create, manage and optimize digital advertising campaigns on Google Ads and social media platforms aimed at achieving targeted goals.
• Conduct in-depth market research and competitor analysis to identify trends, opportunities, and areas for improvement in our digital marketing efforts.
• Create and curate engaging content for digital platforms, including website, social media, blogs, and email campaigns. 
• Monitor and analyze website and social media analytics, generating reports to evaluate performance and make data-driven decisions to enhance results.
• Stay updated on industry trends, best practices and emerging digital marketing technologies to ensure continuous innovation and optimization.
• Manage and maintain our online presence, ensuring consistency and accuracy across all digital channels including management of SEO/SEM, marketing database, email, social media and display advertising campaigns. 
• Help create and maintain accurate and up-to-date contact and/or prospect lists.
• Utilize SEO techniques to optimize website content and improve organic search rankings.

Requirements

• Over 5 years’ experience
• Familiarity with web design and content generation including copywriting,
• Editing, and publishing blog posts and other static/landing pages plus a working knowledge of HTML, CSS, CMS, WordPress,
• JavaScript etc is an added advantage.
• Ability to do video and picture editing with graphics software such as Adobe,
• Illustrator, Corel, Photoshop etc is an added advantage 
• A good understanding of website analytics tools and optimizing Google Ad-word campaigns.