Digital Marketing Specialist at Sheffield Steel Systems

Content Creation (Story Telling) 

• Develop relevant content topics that reciprocate to the company’s values, solutions & target audience through visual, writing and videos.
• Coordinate with different functions in the company to find best new stories to tell and share in social media platforms and other Medias.
• Curate, create and publish relevant, original and high quality content.
• Contribute and improve on newsletter for monthly circulation and highlights.

Online And Social Media Activities Management

• Manage current social media platforms ie. LinkedIn, Meta-FB & IG, X, Youtube & Tiktok and explore new ones.
• Set goals and plan out a social media strategy.
• Develop and build an online brand awareness and online reputation
• Monitor, manage and respond to online reviews and enquires on all platforms & e commerce
• Participate in online advocacy efforts and look for cross promotional opportunities.
• Monitor trends in social media tools, applications, channels, design and strategy and implement ones with most benefit.
• Develop relationships through social media platforms.

SEO & SEM Development and Management

• Coordinate and Develop SEO & SEM strategies to help generate more inbound traffic and SEO top listing from Google Ads, Video Ads, Display Ads etc
• Photography and Videography
• Take and edit photos and videos for product, project and company stories and profiles.
• Track and analyze key metrics on all above scope of works to measure performance by reporting and accountability. 
• Continually educate and research on most effective methodologies and online trends to maintain relevance of the Sheffield brand

REQUIREMENTS & SKILLS:

• Degree in marketing/ journalism or a related field
• Proven working experience in digital marketing (Please share your portfolio)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of digital analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Social Media & SEM campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement