Digital Marketing Specialist at Shwari Marketing

We are looking for a passionate Digital marketing specialist to help with our goal of turning our client's ideas into reality.

The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities

• Be tech-savvy in implementation, tracking, and measurement of digital marketing campaigns rolled out
• Advise on any paid media strategies that are worth an investment and attract ROI
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
• Maintain regular measurement of the ROI of campaigns
• Collect and use data to inform the team of new campaigns and the evaluation of existing campaigns
• Ensure all digital marketing activities are scheduled and operate within the budgetary allocation
• Plan and project manage multiple online campaigns across multiple platforms
• Participate in forming effective paid search strategies
• Oversee accounts on search platforms (e.g. Google Ad Words, YouTube, etc)
• Plan, execute, monitor & optimize keyword selection and audience targeting
• Write attractive and concise copy for adverts
• Curate social media content alongside the rest of the team.
• Handle social media listening in terms of using platforms such as Google alerts to inform the team whenever the brand keywords are mentioned.
• Constant optimization of the social media platforms
• Assist in posting and optimizing Google My Business profiles for all SSCs
• Work alongside the team in creating social media content and assist in conducting Facebook/Instagram live and stories.
• Ensure smooth sharing of leads to the internal systems built for easy accessibility by the sales team.

Does this sound like you?

• Minimum of Bachelor degree in marketing and at least 2 years experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement