Digital & Web Systems Officer at Nyota Njema Real Estate

Job Purpose:

Manage Nyota Njema’s website, on-site and technical SEO, and basic ICT operations to ensure discoverability, security and an excellent online user experience that supports lead generation.

Main responsibilities:

• Manage and update the company website (content, landing pages and listings) to ensure accurate, up-to-date public information and functioning lead capture.
• Implement on-page and technical SEO actions (keyword optimisation, metadata, schema, site maps) to increase organic search performance.
• Monitor web analytics (GA4) and conversion funnels and provide recommendations to improve traffic-to-lead conversion.
• Ensure hosting, SSL, backups, uptime monitoring and site security are maintained and coordinate with external developers for major updates.
• Integrate lead capture forms with the CRM and maintain data integrity of online leads.
• Provide first-line ICT support to staff (software, accounts, basic troubleshooting) and maintain an asset register.

What We’re Looking For

Qualifications:

• Diploma or Bachelor’s degree in IT, Computer Science, Digital Marketing, or a related field.
• Minimum of 2 years’ experience managing websites and SEO.

Knowledge & Experience:

• Website management using WordPress or similar CMS platforms.
• Strong understanding of SEO best practices.
• Proficiency in Google Analytics/GA4, Google Search Console, and basic HTML/CSS.
• Experience with CMS platforms and web analytics.
• (Preferred) Experience integrating websites with CRMs and marketing automation platforms.

Skills:

• Technical troubleshooting and familiarity with SEO tools (Ahrefs, SEMrush, or Moz preferred).
• Ability to implement Conversion Rate Optimization (CRO) and basic UX improvements.

Personal Attributes:

• Analytical and detail-oriented.
• Responsive, proactive, and customer-service minded.
• Collaborative and results-driven.