Digital Campaign Manager at Dotsavvy

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display, email, and influencer advertising campaigns.
• Measure and report the performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spending and performance based on the insights.
• Brainstorm new and creative growth strategies for digital campaigns.
• Instrument conversion points and optimize user funnels.
• Generate campaign reports.

Requirements

• Bachelor’s degree in marketing or a related field.
• 3+ years of proven digital advertising campaign management experience in a digital marketing agency or relevant organization.
• Certifications on digital advertising platforms such as Google Ads, Meta Ads, Twitter Ads, LinkedIn Ads, etc.
• Proven working experience in digital advertising services for media planning, buying, optimization and reporting.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, motivate, and convert.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Social Media Analytics, etc)
• Working knowledge of digital advertising campaign management tools.
• Experience in setting up and optimizing digital marketing campaigns.
• Strong creativity, analytical skills, and data-driven thinking.
• Up to date with the latest trends and best practices in digital marketing and measurement.