EWA Others Say Specialist at Unilever

Who we need:

• An independent “doer” - an influencer marketing professional (~3-5 years of experience either agency and/or in-house) that can project manage from toolkit creation to launch, not just assist/support.
• A content crafter that knows how to craft the most compelling stories in earned and paid, influencer and editorial. An expert in written and visual content that knows what works and does not work for brands in Others Say channels.
• A thinker that would build the thinking first with clear outline of the why before shaping the what and running with asset creation
• A collaborator/networker who thrives on working together with different teams, marketing specialties (brand, r&d, cmi) and several agencies to build plans and content.
• With a strong business mindset focusing on what is needed to drive impact and business results for the brands
• And a passion for purpose, to help our brands craft or deploy a strong purpose that will capture media’s attention and drive engagement

Responsibilities include

• Contribute to creating brand Earned and Paid Influencer Marketing strategies
• Own projects including campaigns, playbooks & guidelines, and delivering content relevant for in country execution
• Craft unforgettable hooks, culture, science and purpose content to inspire Others Say partners and drive brand credentials including press dossiers (copy and beautiful design), press releases, digital press releases, editorial and still life beauty visuals, reactive Q&A’s, spokesperson identification, identification of purpose credentials and science claims
• Collaborate with country teams (Corporate Communication, PR and others) to execute with excellence as one team
• Contribute to the creation of Others Say events and meet-ups with influencers
• Build measurement into every plan to benchmark success and gain insights for future plans
• Work with agencies as needed to execute – with clarity on the R&R between in-house team and agencies
• As part of the One Unilever DMC - Others Say team, you will be asked to contribute to X-functional projects to help drive the Others Say agenda within the business and create new needed capabilities
• Building the brand network of allies: agencies, influencers, editors, etc.
• Manage local agency partners and coordinate with Brand teams in specific markets.
• Help create bespoke content with influencers based on design teams guidance for their campaigns
• Manage local Earned & Paid Influencer budgets with brand team inclusive of: agency budgets, paid media dedicated to Others Say.
• A minimum of 3 years’ experience in external communications, within a large organization, PR & IM agency or media relations. Ideally with an experience within the FMCG industry and with diverse audiences.
• Experience of managing brand PR, Brand Social Influencer and consumer PR campaigns Has managed communications projects and events Has worked in or with a multi-stakeholder environment, and knows how to collaborate to get the job done internally or externally
• Proven strong networking abilities Passionate about brands with purpose and a point of view Knows how to execute the content (visual and written) necessary to succeed in earned and paid storytelling