Fundraising and Partnerships Officer – Private Sector at World Wide Fund for Nature (WWF) Kenya

Major function:
 
The holder of the position is a member of the Fundraising unit and shall provide support and be involved in the implementation of WWF-Kenya Fundraising Strategy. The approved fundraising streams are; i) Public Sector Partnerships/Government Aid Agencies (PSPs/GAAs), ii) Corporates, iii) Foundations, iv) Major Donors/HNWIs and v) Individual Giving (IG).  The major focus of this role is 60% IG and 40% Corporates.  He/or She will be expected to apply their expertise in fundraising, marketing and communications towards realisation of the Fundraising targets.
 
Major Duties and responsibilities:

• Support in the implementation of the Fundraising Strategy to grow income based on research and knowledge including key performance aspects to strengthen execution.
• Support in the development of high quality proposals and reports for prospective donors
• Conduct market research, donor scoping and intelligence gathering for the approved fundraising streams to inform the donor/supporter identification and cultivation of relationships 
• Implement small sum supporter acquisition, activation and retention strategy.
• Support the identification, establishment and roll out of IG platforms (Mobile money, Online giving, and Workplace Giving) and identify and execute other donation channels (email marketing etc).
• Support establishment and manage the IG CRM data base and other related donor account management systems, generating and utilizing critical data in donor care, grants management and analysis of respective funding income.
• Ensure timely implementation of donor management actions including individual giving identification, recognition, gift processing and donor correspondence.
• Strengthen the Panda Club Initiative by leading in the execution of the strategy to build a critical mass of young nature champions both for the in-school and Online platforms; exploring options to maximize on the subscription, acquisition and retention of members
• Support the coordination of cause related events and campaign logistics to ensure an exceptional donor experience, with a focus on donor prospecting and retention.
• In collaboration with the Fundraising Coordinator – Private Sector, identify targeted corporates for external workplace giving and further explore the partnership potential of strategic corporate engagements
• Support in the implementation of the Corporate Engagement strategy to grow income from private sector sources (Corporates, foundations and HNWIs)
• In collaboration with the respective focal points, support in the design and development of materials for marketing and fundraising
• Support the development and execution of a merchandising strategy to maximize returns from WWF-Kenya supporters internally and externally
• Support the promotion of WWF-Kenya brand and visibility through delivery of timely, consistent and high value communications.
• Support in the documentation and knowledge management of key fundraising  information and resources 
• Supervise the fundraising Assistants and be the liaison between the Fundraising and Communications on all issues related to content development for fundraising appeals, social media conversions and calendar updates

Key Qualifications

The prospective candidate should possess the following:-

• A Bachelor’s degree in Marketing, Communications, Development Studies, Social Sciences or its equivalent from a recognized University, a Master’s Degree is desirable;
• Satisfactorily served as fundraising/ resource mobilization officer  or a comparable position with similar responsibilities in like-minded organizations for a minimum period of five (5) years; and
• Demonstrated in-depth understanding of programming issues, resource mobilization including supporter marketing, product development, marketing channels, supporter acquisition and retention, donor care.
• Demonstrated knowledge and experience in Private sector engagements (Individual Giving, Corporates, Foundations and HNWI) in the Kenya market
• Working knowledge of IT and data management experience.
• Demonstrable experience of raising funds from local sponsors and supporters; and
• Strong understanding of project management and donor database management (CRM set up for Individual giving)
• Detailed, hands-on knowledge on developing, implementing and overseeing B2C and B2B donor journeys

Key Competencies

• Good conceptual, analytical, writing and presentation.
• Ability to identify, influence, negotiate and close deals with internal and external partners.
• Experience of managing small sum giving and donor management.
• Understanding of the different donor requirements and management of donor relationships, donor care and donor communication.
• Excellent communications, public relations and marketing skills;
• High level of IT proficiency in use of MS Word, Excel, Access, Power-point, and e-mail;
• Excellent, results-driven, solution-oriented team player.

 Working Relationships:

• Internal:  Interacts regularly with the WWF-Kenya Fundraising team members, the programme teams, OD teams and counterpart staff from WWF Network  
• External: Interacts with all types of Private Sector donors, supporters and the general public. Fundraising consultants and other suppliers as required.