General Manager Digital, Brand and Marketing at Kenya Airways

Brief Description        

In the role of General Manager ofDigital, Brand, and Marketing, you will be a key driver in developing andexecuting our digital commerce and marketing strategy. This critical positionrequires a leader with a visionary mindset, adept at blending digital marketingexpertise with strong business acumen. Your focus will be on driving revenues,enhancing customer engagement, and upholding our brand integrity. Yourstrategic initiatives will be crucial in advancing our digital platforms,optimizing online customer experiences, and fostering a culture of innovation,all aligned with our corporate objectives.

Detailed Description        
Digital Retail

• Vision and Strategy Development: Craft and implement aforward-thinking strategy for digital commerce, aimed at achieving online salesand conversion goals.
• Digital Marketing Leadership: Spearhead digital marketingcampaigns to expand business reach, enhance customer engagement, and promoteour product range effectively.
• Platform Experience Management: Steer the evolution ofour digital platforms, ensuring a seamless, user-friendly experience thatresonates with our customers.
• Optimization of Online Acquisition: Implement robuststrategies for online customer acquisition and conversion rate optimization,driving the growth of our direct online business.
• Digital Payments Strategy: Oversee and refine the digitalpayments strategy, balancing the drive for digital commerce growth withefficient management of payment-related costs. 

Brand& Marketing

• Annual Marketing Plan: Overseethe execution of a dynamic annual marketing plan, aligning it closely with ourbusiness goals.
• Campaign Development andImplementation: Lead the creation and rollout of innovative marketingcampaigns, designed to elevate brand awareness, and stimulate revenue growth.
• Market Research and Analysis:Direct comprehensive market research activities, interpreting data to informstrategies and forecast market trends.
• Sales and Marketing Alignment:Collaborate extensively with the sales department to ensure a cohesive approachbetween sales and marketing activities.
• Brand Standards Compliance:Maintain the integrity and consistency of our brand across all marketing andcommunication channels.

 PeopleManagement

•  Build andmentor a high-calibre team of marketing and digital retail professionals,fostering an environment of excellence and growth.
•  Providecontinuous feedback and development opportunities, ensuring your teamconsistently delivers high-quality results.
• Innovation and ImprovementCulture: Cultivate a culture of innovation within the team, encouragingcreativity, knowledge sharing, and collaborative problem-solving.
• Ensureyour team has access to the necessary skills, resources, and support to excelin their roles.

Budgeting

• Budget Management: Create andoversee the marketing department's budget, ensuring effective allocation ofresources and adherence to financial constraints.
• Expenditure Monitoring:Regularly monitor and analyse departmental spending, addressing anydiscrepancies or potential risks.
• Budget Proposals: Prepare andjustify proposals for additional budgetary needs, aligning them with thecompany's financial policies and strategic objectives.

 Reporting

• Performance Reporting: Deliverinsightful and regular reports on the department's commercial and marketingperformance to senior management.
• Report Accuracy and Insight:Ensure all reporting is accurate, offering actionable insights and presented ina clear, concise manner.
• Process Evaluation andEnhancement: Continually assess and refine the effectiveness of reportingprocesses, implementing improvements as needed.

Job Requirements        

• A bachelor’s degree in commerce,Marketing, Business Administration, or a related field is required. A master’sdegree in a related field is highly desirable.
• Demonstrated ability to leadand manage high-performing teams, with a focus on fostering talent andencouraging professional growth.
• Exceptional analytical skills,coupled with the ability to solve complex problems and capitalize on revenuegrowth opportunities.
• Outstanding communication andinterpersonal skills, essential for building strong internal and externalrelationships.
• Experience in managing digitalmarketing, e-commerce, and revenue management functions is advantageous, as isfamiliarity with the aviation industry and its regulatory landscape.
• The capacity to thrive in adynamic, fast-paced work environment.
• Experience in managing digitalmarketing, e-commerce, and revenue management functions is advantageous, as isfamiliarity with the aviation industry and its regulatory landscape.
• Adaptability: The capacity tothrive in a dynamic, fast-paced work environment.
• Atleast 10 years of experience in marketing and commercial management.