General Manager - Thika Hospital at Avenue Healthcare

Job Objective / Purpose

Provide overall strategic and operational leadership and oversight for the entire hospital as its most senior leader by leading the implementation of the hospital's strategic plan through clinical quality, business growth and sustainability, people, and marketing and branding, while upholding Avenue Healthcare's core values and defined policies, protocols, procedures, and standards.

Key Responsibilities

Growth & Sustainability

• Lead strategic planning, annual budgeting, and financial performance oversight for the hospital in line with the Avenue Healthcare group strategy.
• Drive clinical and commercial growth through medical gap analysis, service expansion, and specialist attraction, retention, and engagement to grow volumes, referrals, and market share.
• Build and maintain strong relationships with the Ministry of Health, Insurers, corporate clients, and other key business development stakeholders.
• Drive outpatient, theatre, and occupancy performance, and ensure efficiency through strategic cost management (stock, employment costs, and overheads) and effective revenue cycle management to exceed the budgeted bottom line.

 People Management

• Lead, develop, and manage a competent, motivated senior management team and a highly skilled, multidisciplinary, and flexible specialist workforce.
• Identify human resource needs, initiate recruitment, and ensure optimal staffing, capability, and productivity in liaison with HR.
• Drive succession planning, talent management, professional growth, and a culture of accountability and high performance across the hospital.
• Oversee performance management, leave management, and effective change and conflict management.

Quality, Patient Safety & Clinical Governance

• Promote and enforce medical ethics and professional standards (autonomy, informed consent, confidentiality, beneficence, and non-maleficence), and ensure compliance with all licensing, statutory, and regulatory healthcare obligations.
• Ensure provision of safe, cost-effective, and quality patient care by enforcing hospital policies, guidelines, and evidence-based clinical practices for all specialists and staff.
• Monitor, evaluate, and report clinical quality indicators, International Patient Safety Goals (IPSGs), and clinical outcomes.
•  Establish and oversee functional clinical governance committees, maintain the hospital-wide risk register, and ensure timely root cause analysis, corrective actions, and quality improvement initiatives across all departments.
• Drive attainment and sustenance of accreditation standards, and ensure accurate statutory reporting.

Branding & Marketing

• Develop and execute the hospital's annual marketing plan, and oversee the delivery and monitoring of all marketing and community engagement activities.
• Identify and build valuable partnerships that enhance the hospital's market positioning and brand equity.
• Supervise the hospital marketing officers and leverage Avenue Healthcare's mainstream and social media assets to promote services.

Corporate Governance & Compliance

• Uphold Avenue Healthcare corporate governance and compliance standards, including detecting and preventing any fraud or criminal activities, and implementing audit recommendations.
• Perform any other duties as may arise from time to time and as directed by management.

Person Specification

• A degree in medicine, business administration, health systems management, or equivalent
• A postgraduate qualification (MBA or equivalent)
• Minimum 5 years of progressive healthcare management experience, with at least 3 years in a senior leadership role
• Demonstrated experience in hospital operations, financial management, and multidisciplinary team leadership
• Strong understanding of clinical governance, quality improvement, and patient safety frameworks
• Excellent strategic thinking, business acumen, and results-oriented leadership 
• Strong interpersonal, communication, and stakeholder engagement skills, with high integrity and emotional intelligence