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  • Posted: Dec 14, 2023
    Deadline: Dec 30, 2023
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    Tatu is a project of Rendeavour, Africa’s largest urban land developer with over 30,000 acres of visionary projects in the growth trajectories of large cities in Kenya, Ghana, Nigeria, Zambia and Democratic Republic of Congo. Rendeavour’s vision goes beyond alleviating what is a self-evident problem - that of stifling urban congestion and a dearth of quality housing and commercial property in Africa. Rather, we aim to help create the infrastructure - the living and working spaces, communities, schools and hospitals - that will help sustain and accelerate Africa’s economic growth, meet the aspirations of Africa’s burgeoning middle classes, and serve as a catalyst for further urban development.
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    Group Market Research Analyst

    RESPONSIBILITIES:

    The Group Market Research Analyst will play a pivotal role in expanding our market presence by performing online research, assessing industry trends, and identifying growth opportunities. This position requires a combination of market research skills and proficiency in data analytics to support strategic decision-making and market entry strategies.

    • Conduct extensive online research to identify and qualify potential leads for real estate business development opportunities.
    • Analyze market trends, demographics, and economic indicators to identify new markets and sectors for expansion.
    • Research and analyze competitors within identified markets to sharpen our differentiation, identify risk, and assess pricing strategies.
    • Utilize data analytics tools to analyze market and customer data, assess lead quality, and evaluate potential investment returns.
    • Collaborate with cross-functional teams to develop business development strategies based on research findings.
    • Assist in the evaluation of the feasibility and risks associated with new market opportunities.
    • Prepare detailed reports on market research findings, presenting insights and recommendations to key stakeholders.
    • Maintain accurate and organized records of leads and market research activities in our CRM (Salesforce CRM).

    REQUIREMENTS

    Hard skills and experience:

    • Bachelor’s degree in Business, Economics, Computer Science, IT or a related field.
    • Experience in data analytics, market research and lead generation.
    • Familiarity with online research tools and databases for market analysis.
    • Proficiency in data analytics tools (e.g., Excel, Tableau, PowerBI) and statistical analysis languages (e.g., R, Python).
    • Strong analytical and critical thinking skills with a focus on translating data into actionable insights.
    • Experience working in a business environment and develop business acumen.
    • Excellent communication skills with the ability to convey complex information to non-technical stakeholders.

    Method of Application

    If qualified and interested, please send your CV and cover letter to Groupmarketanalyst@tatucity.com by 30 December 2023. Only shortlisted candidates will be contacted

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