JOB SUMMARY
Our Client – a leader in the manufacture of food and care products is seeking to onboard a Head of Marketing to be based in their Kikambala Mombasa office. The Head of Marketing will play a pivotal role in driving the marketing strategy, overseeing both traditional and modern trade initiatives. S/he will develop and manage marketing communications and public relations efforts while identifying and cultivating relationships with key strategic partners. The Head of Marketing will be required to stay up-to-date with the latest marketing trends and technologies and ensure compliance with all relevant marketing regulations and guidelines. S/he will create and manage monthly, quarterly, and annual marketing budgets, set concrete, achievable team goals, and monitor goal progress and ensure brand consistency across all messaging and materials while analyzing consumer and marketing trends.
The Head of Marketing will be a visionary leader who can develop and execute marketing strategies to promote existing products (edible and toilet soaps) and successfully launch and market Our Client’s new cosmetics line. The ideal candidate will have a deep understanding of the consumer goods industry, strong leadership skills, and a passion for talent development.
RESPONSIBILITIES
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Marketing Strategy
- Conduct market research, competitive analysis, and customer segmentation to identify market trends, opportunities, and challenges
- Develop market-specific strategies to penetrate traditional markets, modern trade channels, and export markets effectively
- Collaborate with cross-functional teams to align commercial strategies with overall business objectives.
Customer Relationship Management
- Cultivate and maintain strong relationships with key customers, distributors, and partners in traditional markets, modern trade, and export segments
- Understand and anticipate customer needs, preferences, and market dynamics to provide tailored solutions and enhance customer satisfaction
- Address customer concerns, resolve issues promptly, and build long-term customer loyalty
- Establish and maintain a strong customer satisfaction index and net promoter score.
Product Launch and Promotion
- Drive the successful launch of Our Client’s new cosmetics line, including market research, pricing strategy, and promotional campaigns
- Oversee product promotion and branding efforts for all product categories.
Market Research and Analysis
- Conduct market research to identify trends, consumer preferences, and product specific competitive insights
- Analyze market data to identify opportunities for growth to support in data-driven decision making across various levels of the business
- Make data-driven adjustments to strategies to optimize results.
Cross-Functional Collaboration
- Collaborate with other departments, including R&D, Sales, and Operations, to ensure alignment and consistency in marketing efforts
- Establish and maintain strong relationships with external partners and agencies.
Budget Management
- Develop and manage the marketing budget, ensuring efficient allocation of resources and achieving ROI targets.
External Communication
- Develop and maintain strong relationships with external stakeholders, including media, industry influencers, and partners
- Serve as the company's spokesperson when necessary, ensuring a consistent and positive brand image
- Oversee the creation of press releases, articles, and other external communications to enhance the company's visibility and reputation.
Media Buying and Monitoring
- Develop and implement media buying strategies to effectively reach target audiences through various channels, including traditional and digital media
- Monitor media campaigns and analyze their performance, making real-time adjustments to optimize reach and ROI
- Stay updated on industry trends and emerging media platforms to identify new opportunities for advertising and promotion.
Digital Strategy
- Lead the development of a comprehensive digital marketing strategy, including SEO, SEM, social media, email marketing, and content marketing
- Collaborate with the digital marketing team to create engaging and results-driven online campaigns
- Implement data analytics tools and methodologies to track digital performance and provide insights for continuous improvement.
Risk Management
- Identify and manage marketing risks. Develop risk mitigation strategies, establish contingency plans, and monitor key risk indicators to minimize disruptions and ensure business continuity.
Talent Management
- Identify critical roles within the department and develop comprehensive talent acquisition and management strategies
- Collaborate with HR to recruit, develop, and retain top talent, fostering a high-performance culture and ensuring a skilled and motivated workforce.
- Champion employee development initiatives, providing training and mentoring opportunities to enhance skills, knowledge, and leadership capabilities.
Team Leadership and Development
- Lead, inspire, and develop a high-performing marketing team, providing guidance, coaching, and support
- Set clear performance objectives, conduct regular performance evaluations, and identify training and development opportunities
- Foster a collaborative and results-oriented work environment that promotes teamwork, accountability, and continuous improvement.
QUALIFICATIONS EXPERIENCE AND KNOWLEDGE
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- Bachelor’s Degree in Marketing, Business or a related field
- Master’s Degree in any related field is preferred
- member of the Marketing Society of Kenya
- 15 years’ work experience in a senior commercial leadership role within the FMCG or related industry, with a focus on traditional markets, modern trade, export, and marketing.
- Proven track record of success in driving sales growth through management of diverse market segments to achieve overall business objectives and growth
- Strong knowledge of marketing principles, including digital marketing and e-commerce
- Experience in successfully launching and marketing new products
- Excellent analytical and problem-solving abilities.
- Ability to thrive in a fast-paced, competitive environment
- Collaborate with excellent interpersonal and communication skills
- Strong relationships and partnerships builder with ability to nurture and maintain relationships with external stakeholders, including regulatory bodies, industry associations, and consultants
- Ability to provide strategic direction and leadership for the Marketing department ensuring alignment with the organization’s vision and objectives.
- Knowledge and experience understanding and implementation digital marketing tools and platforms to drive efficiency and enhance the employee experience.
- Ability to adopt and implement agile methodologies in marketing practices, ensuring flexibility and responsiveness to changing business needs.
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