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  • Posted: Jan 26, 2023
    Deadline: Feb 3, 2023
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    United Bank for Africa (UBA) PLC is a leading pan-African financial services institution with a global footprint. We have a clear purpose to be a role model for African businesses by creating superior value for all our stakeholders.
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    Head, SME Banking

    Roles & Responsibilities

    Business & Strategy Development

    • Develop and lead the implementation of the MSME Segment strategy in line with the overall Retail Banking Strategy.
    • Ensure achievement of profitability targets through revenue maximization and prudent cost management.
    • Implement Country-wide go-to-market strategy for new initiatives, working with all relevant departments/ stakeholders to drive execution.

    Product Portfolio Management

    • Drive sustainable growth and acquisition of new customers for MSME Banking through development and maintenance of quality products, propositions and solutions pertinent to the segment
    • Build and maintain productive and strategic relations with stakeholders to drive the development and delivery of business solutions and revenue growth for the MSME Segment.
    • Drive customer-led propositions for the MSME Banking business by developing a pipeline of value adding customer solutions to include customer experience, products, and service offers.
    • Manage an effective SME customer’s loyalty program for networking and deepening of UBA SME market penetration.
    • Ensure strong cross- selling of existing and new products to existing and new clients; and in this process, maintain effective liaison with all relevant business units in the Bank.
    • Champion the delivery of consistent, seamless and trusted customer service to ensure customer retention and loyalty.

    Segment & Product Ownership

    • Coordinates the development and deployment of value propositions, product offerings, target segment strategy and business plan for the MSME Segment
    • Maintaining the quality of the SME portfolio within the stipulated Non-Performing Loans (NPL) and Portfolio at Risk (PAR) parameters.
    • Has oversight and country ownership on end-to-end processes to ensure execution of on-boarding for clients and fulfillment of products through engagement with relevant stakeholders involved in executing the standard process to ensure delivery of a seamless customer value proposition.
    • Responsible for Portfolio health on relevant products - track portfolio performance (through lead indicators) and taking necessary actions to ensure product integrity is maintained.
    • Develops and monitors specific sales & marketing campaigns together with relevant stakeholders to leverage market opportunities that generate new sales/volumes and increase market share.
    • Accountable for all segment/product metrics as applicable within the Bank’s policy where applicable (e.g. risk limits, delinquency, compliance requirements, etc.)
    • Monitors sales impact & profitability of marketing expenditures – both on BAU and special campaigns.
    • Optimize fees and charges to create value for clients in line with Treat-Clients-Fairly’ principles.

    KPIs

    • Achieve the approved SME Banking PBT target for the Bank
    • Achieve the approved SME Banking account volumes for the Bank
    • Achieve the SME Banking deposit target for the Bank
    • Achieve the SME Banking NPL target for the Bank

    Job Requirements

    • First degree in any field from a recognized university.
    • Preferably have a second degree or relevant professional certification (as an added advantage).
    • Minimum experience –10 years’ cognate experience with at least 5 years in a supervisory capacity
    • Have banking operations, trade finance and correspondent bank experience
    • Proficiency in Microsoft Office Suite.

    Key Competency Requirements

    • Must exhibit drive energy, aggression and passion for business development and acquisition
    • Must be technology savvy
    • Good understanding of financial services sector.
    • Selling and marketing skills.
    • Must be self-solution driven, proactive and have acceptable knowledge of the business environment.
    • Dynamic, analytical and a self-driven individual with the ability to work under pressure, maintaining a professional and helpful attitude at all times.
    • Strong networking skills, for both internal and external networks.
    • Relationship Management skills with excellent communication and interpersonal skills.

    Method of Application

    Interested and qualified? Go to United Bank for Africa (UBA) Kenya on app.ismartrecruit.com to apply

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