Influencer Marketing Specialist at Fieldforce Solutions Limited

Our client is a dynamic and innovative company at the forefront of the sports betting industry.

Job Summary: The ideal candidate will drive the brand\'s engagement through strategic influencer collaborations.

Key Responsibilities:

Expanding Influencer Resources

• Actively search and contact local high-quality influencers, establish cooperative relationships, and expand the brand\'s influencer resource library.
• Discover potential influencers through social media (such as TikTok, Instagram, Facebook, etc.) and offline channels, and evaluate their influence and content matching.
• Communicate with new influencers on cooperation models, activity requirements and settlement rules to promote the smooth development of cooperation.

Cooperation Follow-up and Management

• Customize cooperation plans for new influencers, discuss video creativity and script content with them, and ensure that they meet brand needs.
• Follow up on the progress of influencer video releases, collect video links, and check whether the playback volume and quality meet the cooperation standards.
• Coordinate subsequent cooperation processes, including video performance analysis, fee settlement, and long-term cooperation plan formulation.

Creative Planning Support

• Assist in writing simple and easy-to-understand short video scripts, discuss creative directions with influencers, and provide practical suggestions.
• Optimize content formats according to the characteristics of different platforms to enhance the attractiveness and conversion effect of influencer videos.

Data Recording and Feedback

• Record the cooperation data of all new influencers, including playback volume, interaction rate, activity conversion, etc., to provide reference for subsequent cooperation.
• Regularly organize data reports, summarize the influencer expansion and cooperation effects, and put forward optimization suggestions.

Brand Event Support

• Cooperate with the planning and execution of the company\'s brand activities to expand suitable influencers for the activities to participate in the cooperation.
• Assist in the coordination of offline activities and complete the on-site content shooting tasks with influencers.

Qualifications and Skills:

• Bachelor’s Degree in Marketing, Communications, Public Relations, Media Studies, Journalism or any other relevant certification.
• Minimum of 3 years proven experience in a similar role.
• Strong ability to identify and approach potential influencers with market insight.
• Excellent communication skills to establish trust and build lasting partnerships.
• Creative mindset with experience in short video content creation or scriptwriting.
• Highly organized with strong attention to detail in data management and processes.
• Proactive learner with enthusiasm for influencer marketing and social media trends.
• Capable of managing multiple projects simultaneously without compromising quality.
• Experience in social media operations or short video production.
• Familiarity with the local influencer market and social media trends.