Pulse is Kenya's leading innovative media company, informing and engaging Kenya's young audience - and providing expansive media reach and creative marketing solutions to our partners
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Ideation: Be leading the process of ideation for Social Media content creations for existing clients as well as potential clients.
Creation: Create (self or in collaboration with Graphics Team) the content, incl reverts from clients and internal teams.
Posting: Post the created content with strategy, timeliness and/or according to plan in the right way, channel and manner. If necessary boost content with the media budget given to it’s best performance (according to KPI’s given)
Community Management: Answer comments and DM’s for the content created in a timely and correct manner.
Reporting: Report links posted and numbers achieved for the created content in the given formats and timelines by Account Management.
Recommendations: Summarize learnings and help come up with recommendations for the reports in the given formats and timelines by Account Management.
Optimize: Continuously optimize. Check reports and numbers, try new things and optimize content created, every day of the week. Consider past learnings and recommendations as well as changing algorithms, platforms and trends to do so.
Team: Work closely with Account Management, Graphics, Sales and also Content team to create the best outcome.
Overall: Create a positive and learning environment for the team and always question the status quo. Work with highest precision on executions.
Innovation: Keep up to date with the latest Social Media channels and trends to build knowledge into client work. Gather information through Competitor Analysis as well as information sharing with the Content team.
Requirements
Organizational, interpersonal communication skills and excellent attention to detail.
Ability to prioritize jobs effectively and the cross functional teams on the project.
Discretion and confidentiality.
Energy, enthusiasm and the ability to work under pressure to meet deadlines and demanding targets.
Real understanding of the digital sphere of through the line advertising opportunities.
Creativity, initiative combined with commercial awareness.
Manage the timelines of the workflow within the digital marketing department ensuring work output meets client needs.
Digital marketing knowledge & social media platforms and tools knowledge is a MUST
Graphic designing skills would be an added advantage
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