Kenya Country Manager at Twinkl

Contract: 12 month fixed term

Hours: Full time (37.5 hours per week)

Do you have a vision for supporting teaching and learning across Kenya? Do you have teaching experience, or have you worked closely with children? Do you know all about how to spread the word on social media? We’re looking for an ambitious and proactive person to join Twinkl, where you will be responsible for supporting the ongoing development and growth of our Kenya community.

This is a very varied role that involves both proactive strategic planning and reactive work as you pivot and respond to the demands of your growing market. Working closely with our team of country managers and production staff, you will be responsible for driving the growth of our Kenya customer base through both outreach marketing and the creation of resources tailored to the Kenyan market.

You’ll connect the Kenya teacher and parent community with the Twinkl website via specified marketing channels (social media, email, blog) that you will work on daily. You will be commercially-minded as you showcase our resources by collaborating with external influencers across Kenya, and seizing opportunities to ensure continued growth.

You will also be a confident and knowledgeable educator who can act as a relatable figurehead for other educators in Kenya, as well as creating Kenyan teaching resources to meet customer needs in line with customer requests, data analysis and events in Kenya.

A typical week could involve any of the following:

1. Showing tenacity and drive, and going above and beyond to reach new customers and build your segment.
2. Sales and marketing – spreading the word to new customers that we can help and support! Managing our social media activity and making sure the right messages reach our customers at the right time.
3. Digital optimisation – looking at the overall user experience of the Kenya area of the Twinkl site and working with our web and design teams to continuously improve this
4. Business management and strategy – putting plans in place to help achieve our ambitious growth targets. Working with other segment and country managers to understand what’s working and how we can improve.

Requirements

1. To succeed in the role, you will have at least one or a combination of the following:
2. Marketing and/or social media experience, particularly marketing a product within the education sector
3. Thorough knowledge of the Kenyan market, and of our customers
4. An education degree and teaching experience, ideally in Kenya
5. A strong entrepreneurial mindset and a propensity for action
6. Sound decision-making skills and diligence in seizing new opportunities. Commercially astute and a strategic thinker who is comfortable taking calculated risks and being accountable for successes and failures
7. Ability to communicate a shared vision and motivate individuals and a team
8. Methodical, highly organised, accurate and execution focused
9. Fluency or working knowledge of English, and other heritage languages a bonus
10. If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to our recruitment process.