Manager Content at Kenya Airways

Brief Description        

• The Content Manager is responsible for providing creative input by developing and managing (mainly) audiovisual content for placement on digital platforms and related communication channels to enhance timely customer engagement. The role shapes the audiovisual aspects of engagement across all media, including digital media (focus), traditional media, press, and more. The role works closely with the organisation's leadership to influence leadership positions within our industry. 

Detailed Description        

• Provide art direction and creative direction on content produced. 
• Develop, launch and manage new campaigns that promote our organisation and brand form key relationships with content partners across social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyse and report on the performance of campaigns across digital media platforms using relevant tools.
• Identify consumer trends to help with planning content campaigns
• Optimise content to encourage community interaction and engagement further
• Research and evaluate the latest tools and techniques to find new and better ways of measuring social media activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement and loyalty manage, motivate and coach junior staff such as social media executives or assistants
• Educate other staff on the use of content on social media and promote its use within your company (in-house roles)
• Support crisis communications planning and management.

Job Requirements        

• A bachelor’s degree in a relevant discipline. (public relations, journalism, communication, or marketing).
• Postgraduate Diploma in Journalism
• Membership/Certification – Relevant PR bodies
• A minimum of five (5) years of progressive relevant experience in a communications, marketing or journalistic role. 
• Demonstrated expertise in public relations and release of information for publication

Additional Details        

• Excellent communication skills: Write clearly and concisely and interact effectively with online communities.
• Strong content creation skills: Draft engaging copy, create visually appealing graphics, and producehigh-quality videos.
• Analytical skills: Interpret data, identify trends, and make data-driven decisions.
• Strategic thinking: Develop and implement effective content strategies, including partnerships.
• Multitasking and time management skills: Effectively manage multiple projects and deadlines.
• Knowledge of social media platforms and tools: Familiarity with platforms like Facebook, Twitter, Instagram, and LinkedIn, as well as tools like Hootsuite and Buffer