Market and Product Development Officer II at Agriculture and Food Authority (AFA)

Job Description

• This is the graduate entry level for this cadre. An officer at this level may be deployed in any of the following functional areas;
  • Market and Product Development
  • Market Research and Intelligence

In Market and Product Development duties and responsibilities will entail-

• Undertaking promotion of establishment of agricultural produce collection centres in viable areas;
• Conducting market and product promotion activities in the local and international markets;
• Building capacity of stakeholders on market potential and prospects of scheduled crops;
• Implementing strategies for knowledge transfer and adoption of value addition technologies in scheduled crops;
• Organizing linkages between financial institutions and insurance service providers with value chain players;
•  Implementing market and product development policies, strategies and guidelines; and
• Promoting the recognition of scheduled crops products in the international market through branding, mark of origin registration and packaging to ensure traceability.

In Market Research and Intelligence, duties and responsibilities will entail: -

• Undertaking market research on product and market trends, growth and opportunities for new and existing markets including diversification prospects;
• Holding stakeholder forums to disseminate Market research findings;
• Conducting domestic market price and food supply/demand survey;
• Mapping relevant stakeholders for purposes of conducting market studies;
• Promoting, processing and value addition of scheduled crops;
• Collecting and collating data on current and future production, prices and domestic trade, imports and exports;
• Maintaining and updating a market information system on current and future production, prices and movement of scheduled crops during trade;
• Preparing meeting reports during engagements between farmers and processors when aligning general industry agreements with the guidelines for scheduled crops; and
• Preparing country position to advocate in trade and market access of scheduled crop during negotiations.

Person Specifications
For appointment to this grade, a candidate must have:

• Bachelor’s Degree in any of the following disciplines; Commerce, Business Management, Marketing, Agricultural Economics, Agriculture, Horticulture, Agribusiness Management, or an equivalent qualification from a recognized institution; and
• Proficiency in computer applications