Marketing Assistant at Synnefa

About the role:

The purpose of this role is to execute brand strategy across multiple platforms to:

• Increase brand awareness and visibility among our target market
• Promote positive brand perception and association while maintaining brand integrity
• Grow market share and profitability to meet market demand
• Drive great customer experience

Required skills and competencies:

• Proficiency in Canva, Slidebean, and Hubspot Marketing
• Creativity and problem-solving abilities
• Adaptability to changes in the market or industry

Duties and Ressponsibilities:

• Social media management: Using Canva to create visually appealing graphics for social media posts, scheduling posts using Hubspot, and monitoring and engaging with the audience on various platforms.
• Content creation: Using Canva and Slidebean to design marketing materials such as blog posts, articles, social media content, email newsletters, and other promotional materials.
• Market research: Gathering and analyzing data on competitors, industry trends, and customer preferences using Hubspot's research tools to inform marketing strategies.
• Website management: Regularly updating and maintaining the company website, including creating and publishing new content using Hubspot, ensuring smooth navigation, and optimizing SEO.
• Email marketing: Planning, creating, and executing email marketing campaigns using Hubspot, including managing mailing lists and analyzing campaign performance.
• Event planning: Organizing and coordinating marketing events using Hubspot's event management tools, such as webinars, trade shows, or workshops, to promote Synnefa's products and services.
• Analytics and reporting: Collecting data on marketing campaigns using Hubspot, analyzing their performance, generating reports, and providing insights for future strategy improvements.
• Design support: Assisting with the design and production of marketing materials using Canva and Slidebean, including brochures, presentations, and graphics for digital channels.
• Administrative tasks: Supporting the marketing department with day-to-day tasks such as managing calendars, scheduling meetings, and organizing files and documentation using Hubspot and Slack for communication and collaboration.
• Public relations: Assisting with PR efforts using Hubspot, such as monitoring media coverage, maintaining press lists, and drafting press releases.

Required skills and competencies:

• Planning and Coordination skills: Able to prioritize & manage tasks resources to meet set deadlines and achieve organizational goals
• Communication skills: Receive and process information from different organization's stakeholders and give the appropriate feedback accordingly for faster decision-making and action within and without the company
• Stakeholder Management: Capable of maintaining good and amicable relationships with the people and organizations that have most impact at the organization and its business
• Interpersonal skills: - Able to interact and relate well with different organization's stakeholders within and outside the company.
• Articulate in speech: - Able to clearly and effectively pass verbal information to different organization's stakeholders within and without the company.
• Brand Management: ability to manage the organization's brand to build strong consumer awareness positive brand associations and imagery that contributes to brand trial, usage and ultimately loyalty
• Attention to detail: Able to research, receive and review information relevant to the organization and its business in order to facilitate informed decision-making.
• Analytical skill: Organize and collect data in order to establish trends for effective decision making.

Minimum Qualifications

• Bachelor’s Degree in Sales and Marketing
• 1-2 years of Marketing experience and 1 year of Brand management
• Member of MSK/CIM will be an added advantage
• Certificates in Hubspot Marketing will be added advantage.