Marketing Consultant at Solar Panda

Role Profile:

Solar Panda has only done limited marketing in the past, but we want to ramp this up with initiatives like local radio, better signage, roadshows and digital marketing. As Marketing Consultant, you will advise which initiatives we should pursue and will lead the development and execution of them. You’ll be responsible for both long-term planning and day-to-day execution of these initiatives, ensuring consistency across all channels. If you're a creative, data-driven marketer who thrives in fast-paced environments and loves the challenge of brand-building, this is the opportunity for you.

This will be a contract position with an opportunity to become full-time based on the performance of the campaign and the individual’s performance.

Key Responsibilities:

• Advise senior management on which marketing strategies Solar Panda should pursue to achieve its objectives
• Build a process to quantify the impact and return from this marketing spend. Identify which metrics Solar Panda should measure. This will be critical to justify ongoing investment
• Design a marketing program that integrates multiple initiatives and improves demand and brand equity (if that is the strategy you advise)
• Provide insights from market trends and competitor activities
• Oversee the creation and approval of all marketing materials/communication, including brochures, banners, and digital content, ensuring brand consistency.
• Approve and manage digital content calendars and digital campaigns across all platforms.

What We’re Looking For:

• A proactive and creative marketing professional with a strong understanding of both traditional and digital marketing.
• Bachelor’s Degree in business-related studies or in Marketing.
• 4+ years of work experience, preferably in marketing
• A proven track record of driving customer acquisition
• Strategic thinker with an eye on innovation and a strong business acumen
• Strong experience in managing agency relationships
• Excellent communication and persuasion skills
• Ability to simplify complex marketing concepts into digestible content
• Ability to adapt to shifting priorities and work under tight deadlines
• Proactive, collaborative, organized, curious, problem solver with a “can-do” attitude
• Passion for clean energy, social impact, and building brands that matter
• The company places a high priority on personal integrity, hard work, and respect for customers and co-workers.