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The Standard group comprises The Standard newspapers, The Nairobian, KTN, KTN News, Radio Maisha, Standard Digital and Think Outdoor Services. The Group is looking for a qualified, experienced and self- motivated individual to fill the position of Occupational Safety and Health Officer.
Reporting to a Brand Manager, the Marketing Creative Copy Writer will be responsible for writing and editing copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the Brand Managers and design teams to brainstorm ideas, create concepts, and develop messaging.
Key Accountabilities
Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
Research and understand the brand’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in person meetings
Write original copy and edit content for a range of brand marketing and communications materials
Collaborate with a team of brand and product managers and creative staff from concept development to delivery of final product
Present copy concepts and final deliverables to internal team, and participate in client product team pitches on occasion
Revise copy based on internal and client feedback/direction
Drive brand consistency across all company communications
Develop and implement brand guidelines
Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand
Maintain up-to-date knowledge of communication and brand related industry trends o Stay updated on appropriate style guidelines and brand voice for consistency in messaging
Person Specifications
Academic and Professional Qualifications
A university degree in journalism, English, communications, or related discipline from a recognized institution
Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro
Experience
Minimum 4-5 years professional copywriting experience with solid portfolio of work
Social media or content marketing experience a plus
Proofreading experience and familiarity with standard style guides a plus
Experience working with content management systems, WordPress, etc.
Skills and Attributes
Exceptional writing and research skill
Ability to work independently and with a team to meet deadlines
Excellent organizational skill and multitasking ability
A keen eye for detail and appreciation of great design
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