Marketing Creative Copy Writer at Standard Group

Overall Purpose of the Job

Reporting to a Brand Manager, the Marketing Creative Copy Writer will be responsible for writing and editing copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the Brand Managers and design teams to brainstorm ideas, create concepts, and develop messaging.

Key Accountabilities

• Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
• Research and understand the brand’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in person meetings
• Write original copy and edit content for a range of brand marketing and communications materials
• Collaborate with a team of brand and product managers and creative staff from concept development to delivery of final product
• Present copy concepts and final deliverables to internal team, and participate in client product team pitches on occasion
• Revise copy based on internal and client feedback/direction
• Drive brand consistency across all company communications
• Develop and implement brand guidelines
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
• Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand
• Maintain up-to-date knowledge of communication and brand related industry trends o Stay updated on appropriate style guidelines and brand voice for consistency in messaging

Person Specifications

Academic and Professional Qualifications

• A university degree in journalism, English, communications, or related discipline from a recognized institution
• Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

Experience

• Minimum 4-5 years professional copywriting experience with solid portfolio of work
• Social media or content marketing experience a plus
• Proofreading experience and familiarity with standard style guides a plus
• Experience working with content management systems, WordPress, etc.

Skills and Attributes

• Exceptional writing and research skill
• Ability to work independently and with a team to meet deadlines
• Excellent organizational skill and multitasking ability
• A keen eye for detail and appreciation of great design