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  • Posted: Oct 23, 2020
    Deadline: Oct 30, 2020
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    The Standard group comprises The Standard newspapers, The Nairobian, KTN, KTN News, Radio Maisha, Standard Digital and Think Outdoor Services. The Group is looking for a qualified, experienced and self- motivated individual to fill the position of Occupational Safety and Health Officer.
    Read more about this company

     

    Social Media Specialist

    Overall Purpose of the Job

    Reporting to the Head of Marketing, the Social Media Specialist will be responsible for all aspects of our social media marketing operations with the central goal of helping grow our brand’s presence and influence online while also increasing brand loyalty and awareness.

    Key Accountabilities

    • Build and execute social media strategy through research, benchmarking, messaging, and audience identification
    • Write, develop, and strategize online content production and scheduling
    • Assist with crisis management, bad reviews, and negative news communications
    • Generate, edit, publish, and share content daily (original text, images, video, and HTML)
    • Build meaningful connections and encourage community members through dialog and messaging
    • Create and maintain company social media pages and profiles.
    • Moderate user-generated content and messages appropriately, based on company and community policies
    • Create and implement social media marketing plan and editorial calendar
    • Track and analyse analytics report to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
    • Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
    • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

    Person Specifications

    Academic and Professional Qualifications

    • Bachelor’s degree in marketing, communication, or related field
    • 4+ years’ experience in digital marketing and social media
    • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+.)
    • Knowledge of project management and web design best practices

    Experience

    Experience with doing audience and buyer persona research

    Skills and Attributes

    • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
    • Great interpersonal skills with Strong written and verbal communication skills
    • Critical thinker and problem-solving skills
    • Team player

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    Digital Marketing Manager

    Overall Purpose of the Job

     

    Reporting to Head of Marketing, the Digital Marketing Manager will be responsible for planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

     

    Key Accountabilities

    • Build, plan and implement the overall digital marketing strategy for: Website Marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing. & Manage the strategy
    • Collaborate with internal teams to create landing pages and optimize user experience o Instrument conversion points and optimize user funnels
    • Design, build and maintain our social media presence while Managing and overseeing various digital marketing channels & oversee all the company’s social media accounts
    • Prepare and manage the digital marketing budget while measuring Measure ROI and KPIs
    • Increase the overall SG brand awareness through various digital outlets; Improve the overall online presence, Social media marketing campaigns, Ensure consistency with all brand messaging
    • Promote the SG Products and Services; Search Engine Optimization, Pay Per Click Advertising, Conversion Rate Optimization, Display Advertising & Email Marketing
    • Identify trends and insights and optimize spend and performance based on the insights through research and forecast future sales and performance trends. Keep abreast with industry and market trends and best practices & research competitors and provide suggestions for improvement. - Brainstorm new and creative growth strategies
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
    • Manage and train the rest of the digital team by Leading supervising and motivating members of the digital marketing team
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) through the us Use of advanced metrics to measure the success of a marketing campaign;
    • Track and measure digital Strategies, social media strategies, SEO and Google Analytics metrics and provide report

    Person Specifications

    Academic and Professional Qualifications

    • University degree in marketing or a related field is required.
    • Certificates in fields related to digital marketing and website development/optimization are also helpful.
    • Google certification is a plus

    Experience

    • A minimum of 5 years’ experience in a digital marketing or advertising position.
    • Social media marketing experience is beneficial. Experience with website building and optimization is a plus
    • Proficient in common marketing technologies (Google Analytics, CRM, CMS, & Marketing Automation) with a Solid understanding of HTML, CSS, and JavaScript is required
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns with Experience in optimizing landing pages and user funnels
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
    • Up to date with the latest trends and best practices in online marketing and measurement
    • Strong analytical skills and data-driven thinkingx
    • The ability to excel in a fast-paced, competitive environment
    • Outstanding communication and interpersonal skills.

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    Marketing Creative Copy Writer

    Overall Purpose of the Job

    Reporting to a Brand Manager, the Marketing Creative Copy Writer will be responsible for writing and editing copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the Brand Managers and design teams to brainstorm ideas, create concepts, and develop messaging.

    Key Accountabilities

    • Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
    • Research and understand the brand’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in person meetings
    • Write original copy and edit content for a range of brand marketing and communications materials
    • Collaborate with a team of brand and product managers and creative staff from concept development to delivery of final product
    • Present copy concepts and final deliverables to internal team, and participate in client product team pitches on occasion
    • Revise copy based on internal and client feedback/direction
    • Drive brand consistency across all company communications
    • Develop and implement brand guidelines
    • Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
    • Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand
    • Maintain up-to-date knowledge of communication and brand related industry trends o Stay updated on appropriate style guidelines and brand voice for consistency in messaging

    Person Specifications

    Academic and Professional Qualifications

    • A university degree in journalism, English, communications, or related discipline from a recognized institution
    • Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

    Experience

    • Minimum 4-5 years professional copywriting experience with solid portfolio of work
    • Social media or content marketing experience a plus
    • Proofreading experience and familiarity with standard style guides a plus
    • Experience working with content management systems, WordPress, etc.

    Skills and Attributes

    • Exceptional writing and research skill
    • Ability to work independently and with a team to meet deadlines
    • Excellent organizational skill and multitasking ability
    • A keen eye for detail and appreciation of great design

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    Consumer Research & Insights Specialist

    Overall Purpose of the Job

    Reporting to the Digital Marketing Manager, the Consumer Research & Insights Specialist will be responsible for providing strategic and tactical insights that will help in planning and delivering towards a truly Omni channel customer-centric experience across all touchpoints.

    Key Accountabilities

    • To be an analytical and insightful player in identifying strengths, weaknesses, opportunities, and threats while defining tensions and triggers and its implication on customer experience and brand performance.
    • Create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the marketplace.
    • Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls. Remain fully informed on market trends, other parties researches and implement best practices.
    • To lead on crafting analysis and deriving consumer and customer insights that enable a more informed planning and decision making by working closely with internal matrix stakeholders (Marketing & Brand/product, IT & Customer Care Centre).
    • To manage all operational tasks related to extracting data, customer, and consumer-related insights and liaising with internal and external stakeholders to ensure timely and quality delivery.
    • Interpret and Present the Collected data findings on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations to the business through charts, graphs, and other visual means and make recommendations.
    • Develop and communicate the insights that helps shape brand, communications, and propositions strategy.
    • Identify key topics being discussed online, providing analysis about those topics and performing sentiment analysis on campaign content.
    • Measure effectiveness of marketing programs and strategies to help them make better-informed decisions about product introductions, modifications, and marketing campaigns.
    • To configure, integrate and manage the development of the performance dashboard while ensuring it captures all required metrics throughout the customer value chain and touchpoints.
    • To develop monthly and tertial performance reports and maintain all historical data and reports.
    • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.

    Person Specifications

    Academic and Professional Qualifications

    • Minimum of university degree
    • MBA or MA in Business Management or Social Science preferred with a concentration in research, marketing, or analysis will be an added advantage

    Experience

    • 5 years established marketing research experience Worked in similar roles such as CRM and Customer Experience Analyst or part of a consumer research entity
    • Greater knowledge and understanding of consumer behavior and customer experience in an omnichannel environment; to include both digital and conventional touchpoints.
    • Previous experience in managing and developing customer performance dashboards is a plus

    Skills and Attributes

    • Ability to communicate confidently and clearly with; strong consulting and influence capabilities in presenting the analysis in a constructive, interesting and simplified manner that improves the decision-making process.
    • Strong problem solving, project management and analytical skills;turning insights into opportunities.
    • Solid understanding of Brand Health Tracker; extracting and validating insights from various reports.
    • Expert knowledge of existing research techniques and emerging trends o Strong knowledge of business practices, marketing principles.

    Method of Application

    If you possess the above qualifications and the drive to meet the challenge, please apply not later than Friday, 30th October 2020 to the link below.

    Please note that ONLY shortlisted candidates will be contacted.

    The Standard Group is an equal opportunity employer and as such, canvassing of any form will lead to automatic disqualification.

    Interested and qualified? Go to Standard Group on www.standardmedia.co.ke to apply

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Average Salary at Standard Group
KSh 52K from 16 employees
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