Marketing & Liaison Officer at NHC Maisha(Ndonyo Healthcare)

Duties and Responsibilities include but are not limited to:

• Develop and execute comprehensive marketing plans and campaigns to promote hospital services and specialties.
• Create and distribute marketing materials such as brochures, newsletters, and digital content.
• Manage the hospital’s online presence, including its website and social media platforms.
• Organize and participate in promotional events, health fairs, and community outreach activities.
• Act as a primary point of contact for referring physicians, ensuring smooth communication and referral processes.
• Address and resolve issues or concerns raised by external stakeholders.
• Enhance patient satisfaction by ensuring effective communication and addressing patient concerns.
• Develop patient education materials and programs to inform patients about hospital services and health topics.
• Conduct patient satisfaction surveys and use feedback to improve services.
• Conduct market research to identify opportunities for growth and improvement.
• Analyze market trends, competitor activities, and patient demographics to inform marketing strategies.
• Collaborate with hospital leadership to develop and implement strategic plans.
• Monitor and evaluate the effectiveness of marketing campaigns and outreach activities.
• Prepare reports on marketing and public relations activities, including performance metrics and ROI analysis.
• Provide regular updates to hospital leadership on marketing and liaison activities.

Qualifications

• Diploma/Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
• Advanced degree or certifications in healthcare marketing or public relations are a plus.
• Minimum of 2 years of experience in marketing, public relations, or a related role, preferably in a healthcare setting.
• Proven track record in developing and implementing successful marketing campaigns.
• Strong communication and interpersonal skills.
• Proficiency in digital marketing and social media management.
• Excellent organizational and project management abilities.