Digital Marketer at Collection Africa Limited

• We are looking for a results-oriented Digital Marketer to generate qualified leads and support 10% month-on-month revenue growth.
• The successful candidate will manage digital campaigns, optimise online channels, and ensure marketing activity contributes directly to real, billable business opportunities

KEY RESPONSIBILITIES

• Generate qualified leads for business development teams Plan, launch, and optimise digital marketing campaigns across SEO, social media, email, and paid advertising 
• Track and report lead generation performance and ROI .Collaborate with Business Development and Client Services teams to convert leads into active clients
• Support brand visibility, positioning, and market engagement

KEY PERFORMANCE INDICATORS (KPIs)

• Number of qualified leads generated
• Lead-to-opportunity conversion rate
• Campaign ROI and cost per lead
• Contribution of digital leads to signed contracts
• Website traffic, engagement, and campaign performance

QUALIFICATIONS & EXPERIENCE

• Diploma or Bachelor's degree in Marketing, Business, Communications, or related field
• Minimum 3 years' experience in digital marketing or lead generation
• Experience in financial services, fintech, B2B, or collections sector is an advantage
• Strong hands-on experience with digital marketing tools, SEO, and analytics