Marketing Manager at BeautyClick

Summary of overall Key roles & responsibilities:

The ideal candidate should have hands on experience implementing online marketing strategies preferably ecommerce experience and proven track record of managing a junior marketing team.

The candidate should be a digital savvy individual with an experienced marketing mind.

Behavioural competence

• Extra ordinary communication skills
• Well organized
• Excellent multitasking skills
• Project management skills
• Creative
• Critical thinker
• Problem solver
• A great team player
• Good time management skills
• Great interpersonal, communication and presentation skills
• Friendly and confident
• Networking aptitude

Qualifications

• Degree in Marketing, Journalism or a related field
• 3 to 5 years of work experience as a marketing manager, ecommerce strategist or related field
• Excellent knowledge of ecommerce marketing best practices
• Experience implementing online marketing campaigns and growth hacking techniques
• Experience leading a diverse marketing team
• Excellent writing and editing skills in English
• Familiarity with key web traffic metrics
• Good understanding of ecommerce KPIs and growth metrics
• Experience working with influencers or managing brand partnerships is an added advantage

Specific duties include:-

Content creation and campaign planning

• Develop BeautyClick’s social media & influencer marketing strategy
• Coordinate the planning, creation, scheduling and publishing of innovative content across all BeautyClick platforms including website, social media, blog, PPC in line with the company’s objectives.
• Review all content created before it’s published on different channels
• Maintain effective internal communications to ensure that all relevant teams are kept informed of any content campaigns before they’re sent out
• Plan & Execute Photoshoots (Budgeting, Sourcing for Models, Photo/Videographers)
• Ensure the marketing team leverages the right tools e.g AgoraPulse to manage all social media marketing content and reporting
• Ensure all PPC Campaigns are executed as per expectation (Timing, Budget)
• Approve all PPC & Automated Email/SMS campaigns (content & copy) before they go live
• Managing the marketing budget and supervising all activities done by the team of junior assistants

Influencer & Supplier management

• Work with the marketing team to develop and execute affiliate/influencer marketing strategy
• Build and maintain relationships with prominent influencers, existing brand ambassadors, agents and suppliers to develop great content ideas and create a strong network
• Send suppliers marketing campaign proposals as well as content/visibility schedule for their respective campaigns & monitor their success
• Keep abreast of emerging influencers and thought leaders in the industry
• Identify potential strategic partner relationships for company marketing.
• Plan and implement marketing events and exhibitions when required

Branding & Strategy

• Ensure that BeautyClick branding guide/template is maintained across all channels
• Supervise website content including blogs & product uploads, social media posts, PPC and other forms of marketing to maintain consistency in branding
• Communicate our brand personality internally and ensure all internal stakeholders are aligned on seasonal campaigns
• Identify how our brand is currently positioned in the market by conducting surveys etc
• Work with external tech team e.g developer/designer to implement new website updates where necessary

Reporting

• Report on key marketing KPIs e.g audience growth, content reach, audience engagement, audience profile, leads generated
• Report on the success of every marketing campaign or promotions done
• Monitoring the success of any brand partnerships/influencer relationships
• Use data driven insights to develop better marketing strategies

Key KPIs for this role:

• Social Media Audience Growth
• Improvement in CAC
• Growth in Website Transactions
• ROAS
• CAC
• Blog & Website Bounce Rate
• No. of Website Sessions