At Sinapis, we empower entrepreneurs professionally and spiritually using training and a global support network so they can grow to the next level and transform the world around them. Our passion is small and growing businesses (SGBs) typically with 5 to 250 employees. These companies fuel the economy and account for 67-80% of new job growth. Their success goes far beyond the entrepreneur and brings employment and dignity to their community.
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Lead regional marketing strategy and execution, ensuring alignment with global brand direction and local market dynamics.
Manage and mentor a regional marketing team and creative partners, fostering professional development and high performance.
Drive cross-functional collaboration to ensure cohesive messaging, strong program alignment, and an integrated customer experience.
Own regional storytelling strategy, guiding story development, creative direction, and content production to showcase the transformative impact of our entrepreneurs.
Design and lead market research efforts, translating insights into actionable messaging and campaign strategy.
Develop Sinapis’ earned media and PR footprint, establishing relationships with media outlets, influencers, and ecosystem partners.
Ensure marketing efforts are data-informed, analyzing performance and optimizing for greater engagement and return on investment.
Represent Sinapis at ecosystem events and forums, strengthening partnerships and expanding the organization’s voice in regional and international conversations.
What We’re Looking For
A strategic marketer and people leader with 7+ years of experience, including team management and cross-regional or multicultural marketing.
Deep understanding of the East African entrepreneurial landscape, especially Nairobi’s ecosystem.
Demonstrated success in campaign development, content strategy, brand building, and audience engagement —across both entrepreneurial and donor segments.
Ability to balance strategic oversight with hands-on execution in a lean, fast-moving environment.
Exceptional storytelling and communication skills, with a portfolio of content or campaigns that reflect impact, authenticity, and creativity.
A passion for faith-driven, purpose-led work and a desire to use marketing to advance God’s Kingdom through entrepreneurship.
A humble, adaptable team player with high emotional intelligence, strong character, and demonstrated integrity—willing to go beyond the job description when needed.
A creative storyteller and skilled communicator with strong writing, editing, and narrative development skills, plus sharp attention to tone and detail.
A market-savvy leader with proven experience in market research and public relations, capable of turning insights into actionable campaigns and media strategies.
A relational connector with deep ties to Nairobi’s entrepreneurship and business landscape, and strong interpersonal and cross-cultural communication skills.
A culturally attuned brand builder who understands regional trends, networks, and how to contextualize messaging across diverse East African audiences.
Qualifications
Above all, a committed follower of Christ with a growing personal relationship with Jesus and a strong heart for Sinapis’ mission, desiring to glorify God and alleviate poverty through purpose-driven marketing.
7+ years of relevant marketing experience, ideally in a fast-paced, entrepreneurial, or impact-driven environment
Holds a Bachelor’s degree (required); a Master’s in a relevant field is a plus.
Proficient in tools like Google Suite, Microsoft Office, Canva, Hubspot, and familiar with key social media platforms.
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