IFSS group works with legalized agreements and is a System Integrator specialized in the industry of Life Safety & Security. Through our portfolio of market-leading brands we deliver a full-range of fire safety and security solutions to a diverse customer- base around Africa.
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The jobholder is responsible to the Managing Director for ensuring that they develop marketing strategies to achieve the organization's objectives. He/she has to effectively manage the marketing, promotional and advertising activities of the organization.
Functions / Key Results Expected
Set annual and quarterly marketing goals and monitor performance of lead generation, funnel performance, meetings booked, engagement, product launches and automation.
Establish and allocate a marketing budget and resources to different channels based on performance metrics.
Interpret short- and long-term effects on sales strategies to improve market share in all product lines.
Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
Create stellar short and long-form marketing content from emails to social media campaigns, webinars, articles, and eBooks.
Own all marketing channels, including email campaigns, social media, SEO, pay-per-click, events, PR, webinars, product releases and inbound/outbound marketing strategies.
Developing marketing strategies for advertising new products
Formulate all marketing policies, practices, and procedures.
Maintain relationships with important clients by making regular visits, understanding their needs and anticipate new marketing opportunities.
Gather, investigate, and summarize market data and trends to draft reports that are tabled in management meetings for action.
Research and develop marketing opportunities and plans, understand consumer requirements, identify market trends, and suggest system improvements to inform strategic business decisions.
Continuously track lead flow to ensure sales channels are managed and customer success remains top priority.
Build relationships with other marketing professionals in the industry and continue learning about industry trends.
Mastermind business growth strategies to help meet organizational goals and objectives through marketing strategies.
Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales.
Partnering with research and product development department to estimate product demand.
Perform other duties as assigned from time to time.
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