Marketing Manager at Reeds Africa Consult

Job Purpose;

• To understand consumers, develop marketing strategies/plans, and manage brands to ensure market competitiveness
• Main Tasks and Responsibilities
• Defining and managing category marketing strategies, identifying key insights from competitor, consumer, and category analysis.
• Managing all the marketing activities for the organization and providing guidance to other sections within the business regarding branding and marketing.
• Evaluating brand performance in the market and identifying improvement opportunities based on the analysis.
• Developing overall yearly marketing strategy and defining the offering and customer’s value proposition.
• Conducting market research to assist in the development of new products and also formulating promotions/Sales strategies.
• Keeping track of Weekly CPI and also monthly KPI scores.
• Establishing and managing marketing budgets for designing and executing brand and product marketing programs for effective positioning of products.
• Managing suppliers and formulating standards for various market expenses as well as being in charge of approvals for the daily expenses including the claims.
• Developing and deploying annual marketing plans for all brands and developing a brand identity.
• Initiate and execute the projects, plans and share reports.
• Planning and implementing marketing activation activities in new markets
• Providing leadership, guiding, mentoring and identifying training opportunities for the development of the employees in both the Sales and Marketing sections.

Skills and Qualifications

• Bachelor’s Degree in Sales and Marketing or any relevant field
• A minimum of 5 years’ in brand or Marketing Manager Position, 2 of which must be in FMCG Industry.
• Must have managed a team