Marketing & PR Officer at St. Clare's Kaplong Mission Hospital

Job Description 

• Building strong long-term value for our customer and partners including nurturing relationships.
• Brand development Develop the hospital into a formidable brand both locally and internationally.
• Developing and reviewing the marketing and PR strategy.
• Preparing annual, quarterly and monthly plans.
• Develop Account Based Marketing strategies and implementation.
• Planning, implementing and monitoring both online and offline marketing campaigns for all products and services.
• Email marketing.
• Widely publicizing the Hospital and all ongoing activities.
• Documentation as well as preparing and editing messaging for all products and services.
• Preparing communication and educational materials including the profile, Flyers, brochure, videos, newsletter.
• Looking out for relevant local and international events to represent the hospital from within Not for Profits, Government and Private sectors.
• Linking with media sources and looking out for opportunities within media to showcase the hospital’s products and services.
• Liaising with external marketing agencies

Qualifications

• Degree in Marketing, Journalism, Communications, and Public Relations or any related coursefrom a recognized university.
• Mastery of English and Kiswahili both written and spoken.
• At least 5 years’ Experience in PR writing, digital branding & marketing, social media management.
• Mastery of computer usage, web navigation, and social media functionality is imperative.
• Advanced skills in MS Office, PowerPoint, and Excel.
• Email marketing and drip emails campaigns.
• Ability to use the CRM.
• Content Development/Marketing.
• Social Media Marketing.
• Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video
• Excellent organizational skills
• Ability to work well under pressure