Marketing Specialist at Twyford Tile

Job Purpose

• The Marketing Specialist will support the end-to-end development, launch, and post-launch management of new products, ensuring that products are commercially, operationally, and visually ready before entering the market. The role will coordinate with Design, Marketing, Sales, Quality, Manufacturing, and Distributors to ensure product specifications, branding, showroom displays, marketing materials, and launch requirements are aligned.
• The position will also own the Terminal Check Process, maintain standardized showroom checking documentation, prepare business field reports, and manage brand-related inventory.

Key Responsibilities

New Product Development & Launch Coordination

• Coordinate the end-to-end development of new products from factory development through pre-launch and post-launch activities.
• Coordinate with Manufacturing, Design, Quality, Sales, Marketing, and other relevant departments throughout the product development cycle.
• Track product development activities, milestones, deadlines, approvals, and launch requirements.
• Ensure all required product information, specifications, images, samples, packaging, marketing materials, and showroom requirements are available before launch.
• Support the preparation and execution of new product launch activities.
• Monitor product performance and gather feedback after launch for continuous improvement.

Product Life-Cycle & Project Management

• Maintain accurate project timelines, milestones, action plans, and documentation for new and existing products.
• Monitor progress against agreed timelines and follow up with responsible departments on pending actions.
• Identify delays, risks, gaps, or issues that may affect product launch and escalate them appropriately.
• Maintain an updated product development and launch tracker.
• Ensure all product-related documentation is properly organized and accessible.

Cross-Functional Coordination

• Liaise with Design, Marketing, Sales, Quality, Manufacturing, Logistics, and Distributors to ensure smooth product development and launch.
• Coordinate the communication of product specifications, changes, and requirements between relevant teams.
• Ensure showroom teams and distributors receive accurate product information and display requirements.
• Follow up on implementation of agreed product and showroom standards.
• Facilitate communication between internal teams and external stakeholders where required.

Terminal Check Process

• Own and execute the Terminal Check Process to verify product readiness before market launch.
• Develop, maintain, and continuously improve standardized terminal checklists and showroom inspection documents.
• Conduct or coordinate terminal checks to verify product availability, quality, display, branding, pricing, product information, and other launch requirements.
• Identify gaps and ensure corrective actions are followed up and completed before launch.
• Prepare terminal check reports and provide clear recommendations on product readiness.
• Escalate critical issues that may affect product launch, customer experience, or brand standards.

Pre-Launch Readiness

• Facilitate pre-launch readiness review meetings with Distributors, Sales, Marketing, Manufacturing, Quality, and other relevant stakeholders.
• Prepare meeting agendas, action points, and follow-up trackers.
• Ensure all critical launch requirements are reviewed and closed before the agreed launch date.
• Provide recommendations on whether a product is ready for launch based on terminal check findings.
• Coordinate final product readiness confirmation with relevant stakeholders.

Showroom Management & Brand Standards

• Conduct regular showroom checks to ensure products are properly displayed and aligned with company and brand standards.
• Monitor product displays, samples, product information, promotional materials, signage, and overall showroom presentation.
• Identify gaps in showroom execution and recommend corrective actions.
• Maintain standardized showroom checking reports and follow up on implementation.
• Coordinate with showroom teams and distributors to improve product presentation and customer experience.
• Ensure newly launched products are properly introduced and displayed across relevant showrooms.

Business Field Reports & Market Feedback

• Conduct business field visits and gather information on product performance, customer feedback, competitor activities, and market trends.
• Contribute to the preparation of business field reports.
• Analyze field findings and provide practical recommendations to management.
• Gather feedback from Sales teams, distributors, showroom staff, and customers to support product improvement.
• Monitor competitor products, displays, pricing, promotions, and market activities where required.

Brand Inventory Management

• Manage and maintain accurate records of brand-related inventory, including marketing materials, samples, displays, promotional items, and other brand assets.
• Monitor inventory levels and identify replenishment requirements.
• Coordinate issuance, movement, and utilization of brand materials.
• Conduct periodic inventory checks and reconcile physical inventory against records.
• Ensure proper storage, accountability, and utilization of brand materials.

Reporting & Documentation

• Prepare regular reports on product development, terminal checks, showroom checks, product launches, and brand inventory.
• Maintain accurate and up-to-date product and project documentation.
• Track outstanding actions and provide regular updates to management.
• Prepare presentations, summaries, trackers, and other reports required by the Marketing Department.
• Ensure all product launch documentation is complete and properly filed.

Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Project Management, Product Management, or a related field.
• Additional certification in Marketing, Project Management, Quality Management, or related areas will be an added advantage.

Experience

• 2–4 years of experience in marketing, product development, project coordination, product management, quality assurance, or a related role.
• Experience in FMCG, manufacturing, building materials, ceramics, tiles, or a similar industry is an added advantage.
• Experience coordinating cross-functional projects and product launches will be preferred.
• Experience in showroom management, product merchandising, or distributor coordination is an advantage.

Technical Knowledge

• Familiarity with New Product Introduction (NPI) and product life-cycle management.
• Understanding of basic quality control and product readiness processes.
• Good knowledge of MS Office, particularly Excel, Word, and PowerPoint.
• Familiarity with project management tools is an added advantage.
• Ability to prepare professional reports, presentations, trackers, and checklists.

Key Competencies

• Strong project coordination skills
• Excellent organizational and time-management skills
• Analytical and problem-solving ability
• Strong attention to detail
• Excellent communication and interpersonal skills
• Stakeholder management
• Strong follow-up and execution ability
• Ability to work across multiple departments
• Report writing and presentation skills
• Commercial and customer-oriented mindset
• Ability to work under pressure and meet deadlines
• Proactive and self-driven
• Strong understanding of brand standards and product presentation