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Media Focus on Africa is a not- for-profit organization working in the field of Communication for Development. Media Focus on Africa Foundation (MFA) was founded on the premise that increased flows of quality information, reaching out to people living in Africa and build societies that are better informed on priority issues of democratization and human devel...
WE ARE HIRING: Call For Proposals
Call For Proposals: 2022 Comparative Analysis of Elections Coverage for Female and Male Aspirants/Candidates During Kenya’s General Elections.
Media Focus on Africa (MFA) with the financial support of Global Affairs Canada through UN Women Kenya and the
Delegation of the European Union to Kenya is implementing Ms President season 2.
MS PRESIDENT BRIEF AND BACKGROUND
Ms. President is entertaining, educating, and thought-provoking Reality TV show that seeks to portray to a national audience the capacity and ability of women to lead effectively. Ms. President is the first time that a reality TV format has been adapted and used for women empowerment programme in Kenya.
The objective is to change Kenyans’ perception and attitude towards leadership by women in communities and in the country. Through a series of tasks and challenges, contestants (all female) display their leadership capacity and ability on National TV.
The series showcase intelligent and articulate women who are Presidential with the aim of increasing the chances of women in Kenya taking up leadership positions. Ms President is conceptualized, produced, and broadcast by Media Focus on Africa. Between January 30th and July 31st, 2019, 26 episodes of the Ms President season 1 TV show were produced and broadcast attracting average weekly viewership of 3.5 million.
Following the successful production and airing of Ms President Season 1, Media Focus on Africa has launched Ms President Season 2. Ms President Season 2 will contribute to Enhancing Women’s Participation in Political Leadership and Decision Making in Kenya via a multi-media program complemented with community dialogue and capacity strengthening for key stakeholder groups. Coming in the backdrop of the 2022 election makes Ms President Season 2 relevant and timely.
Researches from across the world have shown that female politicians, in general, receive less media attention than their male counterparts. Often their gender is the subject of debate and not the substantive platform/manifesto on which they’re running for election. This includes research carried out in Kenya e.g., the 2017 elections Gender Audit report by National Democratic Institute (NDI) and FIDA Kenya.
Consequently, media monitoring of the 2022 election’s coverage of female and male candidates is part of the activities of Ms President season 2. The media monitoring will be done on a bi-monthly basis until August 2022.
A final in-depth analysis of the election’s coverage of female and male aspirants/candidates with appropriate, practical, and actionable expertise recommendations will be produced in October.
MFA invites qualified individual consultants to submit proposals for undertaking the task of monitoring media’s coverage of female and male aspirants/candidates in this year’s general elections in Kenya.
TIME FRAME FOR THE MEDIA MONITORING
DELIVERABLES
AREAS OF EXPERTISE AND COMPETENCIES
In particular, the technical proposal should include an understanding of the assignment and research/monitoring design and methodology description.
Deadline to submit the proposal: 28th February 2022 ,Please submit your proposal to info@mediafocusonafrica.org copy
Frenny Jowi: frenny@mediafocusonafrica.org.
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