Online Marketing Executive at Rentokil Initial

Requirements

A vacancy has arisen for an Online Marketing Executive based in the Nairobi office, you will support Marketing operations within various branches as may be required.

The purpose of this role is to support the relevant East African businesses in their sales performance by generating/hitting an agreed sales inquiry target using a collection of digital channels. You will own (and help continue to build our brand(s) in the process

Your day-to-day responsibilities will include:

• Website Management & Enrichment; tasks include;
  • SEO performance vs targeted score as well as identified competitors
  • Working within template constraints to give site visitors the best possible site experience
  • Growth of organic visitors / sessions vs target
  • Site speed vs google aspirational targets
  • Delivery of content programme which is in line with marketing strategic goals
  • Monthly updates to the website
  • Establish a blog with new content
  • Weekly review of site in SEO tool like SEM rush for independent performance review
  • Tactical fixing of problems
  • Ensuring pages set up correctly with metadata descriptions / correct use of keywords
  • Support local visibility programme
  • Website and intranet maintenance
  • Traffic monitoring and growth plan
  • Link building
  • Online competitor analysis
  • Keyword research
• Paid search
  • Build, optimise and manage PPC campaigns (including optimisation of campaigns to lower CPA)
• Social Media
  • Build and manage social media schedule
  • Creating and sharing business posts proactively, at least twice a week - after approvals
  • Monitoring social media for competitor mentions / competitor activity
  • Monitoring social media for any RI business mentions, particularly if complaints are raised - and responding to those complaints wtihin 24hrs then sharing with the relevant internal departments
• Google MyBusiness
  • Set up of pages for each branch as well a service area
  • Ensure branch/service area details are correct
  • Weekly posting of new content
  • Respond to any reviews left within 24hrs
  • Goal of our pages appearing in the top 3 results with the map
  • Work with Marketers / the business to get a steady trickle of reviews each week
• Reporting
  • Produce slides showing performance of prior month's performance & coming month's priorities for monthly KPI deck
• Online reputation management with feedback & online branding
  • Respond to any reviews left within 2hrs *if not quicker, particularly if it's a 1* review) and then share details with appropriate internal departments
• Site issues
  • Ensure JIRA tickets raised quickly for any site issues and then closed once tickets resolved
  • Adhoc web-related projects

Do you have what it takes? If you want to be considered for this role you will need:

• Relevant Marketing related degree/ diploma
• Successful track record in online marketing management
• Strong orientation/connection with the values of service, relationships and teamwork and Customer!
• Quality orientation /attention to detail
• High energy level / self motivated / good time management
• Team player / collaborative / initiative / innovative / persuasive
• High integrity / disciplined / structured / determined / tenacious
• Highly developed communication skills (written / verbal / non-verbal)
• Ability to interpret data in order to report accurately and give the marketing team direction