PR and Communications Lead at Crestwood

Primary Responsibilities

• Develop, implement, monitor and measure integrated public relations & communications strategies and programs for the organization and its clients.
• Implement public relations & communications plans to increase brand awareness and recognition for client organization.
• Drafting proposals to enhance opportunities for the organization
• Developing and maintain contacts with media houses, influencers and community leaders.
• Provide strategic and tactical public relations and communications advice and support around key initiatives of the organization.
• Develop, nurture and leverage key relationships with other media to secure and grow media coverage both online and offine.
• Manage and implement production of external communication tools and materials including websites, social media,annual reports, newsletters, investor updates, business stories, documentaries, brochures etc
• Writing press releases, speeches, briefs and other communication materials for the organization or client spokespersons.
• Identify high profile forums and other opportunities for the leadership team and other key staff to promote organization’s brand.
• Monitoring press stories relating to the company’s clients and brands online and offline, and maximizing opportunities for positive coverage while minimizing any negative impact to the organization.
• Develop and lead external and internal communications strategies including communicating the brand to customers and stakeholders.
• Develop clients’ public relations and communication proposals.
• Manage budgets, ensuring value optimization and compliance with the Company’s policies and processes.

Skills & Qualifications

• Proven high level of creativity and a strong track record in translating ideas into new business conversation.
• Ability to exhibit knowledge and deep understanding of earned media and content marketing.
• Ability to provide creative thinking / solutions to client challenges across the wider integrated piece.
• A proven track record of pitching and winning new business.
• A track record of growing existing clients by developing new and compelling concepts and campaigns.
• High emotional intelligence and ability to inspire, lead and nurture talent across an agency setting.

Experience

• At least Five (5) years of relevant experience.