At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world. As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court a...
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Media Relations: Manage relationships with media outlets, coordinate press releases, and secure positive media coverage across African markets
Campaign Execution: Assist in developing and implementing integrated communication campaigns to promote BAL initiatives, events, and programs
Event Communications: Oversee on-site media events and operations during the BAL season, including media outreach, credentialing, press conferences and media availabilities, and post-event coverage
Storytelling: Develop compelling narratives about BAL players, programs, and fan experiences to enhance brand storytelling
Content Creation: Collaborate with internal teams to create press materials, social media content, and communication assets
Crisis Communication: Support the management of crisis communication plans, ensuring consistency in messaging during sensitive situations
Monitoring and Reporting: Track media coverage and campaign performance, generating insights to improve future efforts
Stakeholder Collaboration: Partner with marketing, content, and sponsorship teams to deliver cross-functional communication strategies
Required Skills/Knowledge
Media Expertise: Strong understanding of media relations and storytelling techniques, with an established network of media contacts in Africa
Project Management: Ability to manage multiple projects and meet deadlines in a dynamic environment
Communication Skills: Exceptional written and verbal communication skills, including public speaking
Crisis Management: Experience in handling crisis communication and maintaining brand reputation under pressure
Team Collaboration: Proven ability to work with internal teams and external stakeholders to achieve common goals
Language Proficiency: Fluency in English and proficiency in French is required
Experience Needed
6–8 years of experience in PR and communications, preferably in sports, media, telecommunications or entertainment
Demonstrated success in managing media relations and delivering integrated communication campaigns
Experience working in African markets, with knowledge of local media landscapes across traditional and digital PR
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