PR & Marketing Officer at Coveted HR

SALARY: Ksh30,000+ Commission

LOCATION: Nairobi within the CBD

Job Description

• Lead development of internal and external PR strategy and execution
• Act as an external communication person towards media and public
• Plan, arrange and implement communication proposal of brand, product or IMC project with team to build influence among target audience and increase product/brand preference and reputation
• Draft and check copy writing with team (releases, briefing book, speech etc.)
• Create various topics/angles, hot spots and material at brand, product and marketing campaign levels with team
• Execute creative communication campaign beside simple news-driven communication
• Maintain strong relationships with media and partner organizations
• Create impact and exposure to support business objectives and strengthening brand equity
• Manage and develop external resource and agency relationships to enhance performance in PR
• Attend and secure speaking opportunities as PR representative at key events
• Monitor competitor marketing actions and propose creative ideas to improve PR plan and execution.
• Create PR packages.
• Generate Sales lead through PR.
• Lead in marketing of PR packages to increase sales for the company.
• Create blogs in different platforms.
• Edit client profile for easy media selection.
• Have a list of all media station that will take clients for interviews as guests.
• Establish and maintain effective relationships with journalists, and maintain a media database.
• Focus on marketing the company through partnerships and advertising.
• Collaborate with other teams such as marketing and designers to create promotional content.
• Developing weekly, monthly, quarterly and annual media activity reports
• Keeping annual calendars of events, targets, and activities organized and updated.
• Managing PR budgets, deadlines, objectives, and schedules

Requirement

• At least 4 – 6 years of experience in public relations role, a mix of agency and in-house is a plus
• BA/MA Degree.
• Established relationships with technology, consumer product, and business media contacts and demonstrated successful record with media relations
• Keen sense of the media landscape and have a genuine enthusiasm for media relations
• Excellent verbal and written skills in English is a must
• Ability and experience to practice public speech in press conference and public event
• Skilled at prioritizing and executing in a fast-paced environment with keen attention to detail
• Analytical problem-solver with exceptional written and oral communications skills and a demonstrable track record of results
• Team player with a demonstrated ability to work cross-functionally with product, partnership and marketing teams
• A self-starter with flexibility and sense of humour.