Product and Content Marketing Specialist at African Management Initiative (AMI)

Job Description

• We are seeking a skilled and passionate Product and Content Marketing specialist to join our dynamic marketing team.
• As a Product and Content Marketing Specialist, you will play a crucial role in shaping and promoting the AMI Enterprise brand image, driving product brand awareness, and creating engaging storytelling content across various channels. Your creative flair, strategic thinking, and exceptional storytelling abilities will be instrumental in effectively communicating our brand's message to our target audience.

Key Responsibilities:

• Develop and execute data-driven marketing growth campaigns across various channels, such as events, email, social media, and paid advertising to generate qualified leads
• Product Marketing & Brand Strategy: Contribute to AMI enterprise brand positioning and tone, develop and execute comprehensive brand strategies aligned with the AMI’s vision, values, and objectives. Maintain a deep understanding of our target audience and competitors to position our brand uniquely in the market.
• Product communication and Content Creation: Develop compelling and impactful brand communications across various channels, including advertising campaigns, social media, website content, and public relations. Collaborate with cross-functional teams to ensure brand messaging is consistent and aligned with brand positioning.
• Content Marketing: Strategize and implement content marketing campaigns across various channels to increase brand visibility, engage our audience, and drive traffic to our platforms. Leverage SEO strategies, social media, email marketing, and other relevant channels to optimize content distribution.
• Brand Identity: Ensure consistent application of our brand identity across all channels and touchpoints, maintaining brand guidelines and standards. Collaborate with design teams to develop visually appealing and impactful brand assets.
• Product marketing performance tracking: Monitor and analyze brand performance metrics, market trends, and consumer insights to evaluate the effectiveness of brand strategies and campaigns. Make data-driven recommendations for continuous brand improvement and optimization.
• Social Media Management: Manage and grow our social media presence, developing a cohesive social media strategy, creating captivating content, and engaging with our online community. Monitor trends, respond to customer feedback, and identify opportunities to enhance brand reputation.
• Collaboration: Collaborate with cross-functional teams including marketing, design, sales, and product development to align brand and content strategies with business goals. Provide guidance and support to internal stakeholders to maintain brand consistency.

Requirements
Qualifications & Experience

• Bachelor's degree in marketing, communications, or a related field
• At least 5 years proven experience as a Product and Content Marketing specialist or similar role.

Skills & attributes

• Exceptional written and verbal communication skills with a keen eye for detail
• Strong creative and conceptual thinking, with the ability to translate ideas into compelling content.
• Proficiency in content management systems (CMS), social media platforms, and marketing automation tools.
• Solid understanding of SEO principles, keyword research, and content optimization.
• Experience in data analysis, tracking metrics, and reporting on marketing campaign performance.
• Strong project management skills with the ability to handle multiple projects and meet deadlines.
• Ability to work collaboratively in a team environment and effectively engage with internal stakeholders.
• Passion for marketing trends, brand storytelling, and staying updated with industry developments
• Highest level of personal and professional integrity
• Thrives in a fast-paced entrepreneurial environment
• Absolutely rock-solid integrity