Product Lead - Loyalty Program at Superior Homes

Superior Homes Kenya PLC is a real estate developer who takes pride in being the pioneer of the open-plan gated community concept in East Africa, which is now recognized as the future for sustainable living in East Africa. Developments under the Superior Homes brand include Greenpark Estate in Athi River, Pazuri at Vipingo and Lake Elementaita Mountain Lodge.

Superior Homes Kenya is seeking an individual to lead the SHK Zawadi Loyalty Program which is a rewards system the company is launching. This individual will focus on launching and growing the loyalty program and will be responsible for its performance. This position is critical to advance SHK Zawadi Loyalty program towards becoming the best-in-class customer loyalty program

Responsibilities:

• Act as the product owner of the loyalty program.
• Develop an outreach and marketing plan to targeting new members.
• Act as the primary relationship manager and first point of contact for all reward program contracts, negotiations, communications and issues or customer escalations related to the rewards programs.
• Manage the evolution of customer benefits and product features in support on increasing customer loyalty and lifetime value.
• Create customer and business key performance indicators that will be used to determine priorities and communicate the programs results.
• Train staff and new members on the benefits of the loyalty program.
• Issue loyalty cards to clients.
• Research on ways to push for point redemptions.
• Share weekly performance and progress reports.
• Attain at least 50 new members per month.

Requirements:

• A degree in marketing or any other related course.
• Strong attention to detail.
• Ability to interact positively with supervisor, management, co-workers, members, and the public to promote a team effort and maintain a positive and professional approach.
• Ability to produce a high volume of work in a timely manner, which is accurate, complete, and of high quality.
• Strategic and creative thinker with ability to generate and implement breakthrough ideas.
• Ability to build consensus internally and externally to move projects forward.
• Self-starter who takes initiative to elevate, influence, and deliver business goals.
• Strong interpersonal and communication skills.
• Sharp analytical and problem-solving skills.
• Exceptional planning, organizing and project management abilities.
• Expertise in the product development process.
• Strong digital and/or Customer loyalty program experience.
• Experience in medium to large size organizations with cross-functional teams.
• Experience in CRM programs a plus.