Product Manager – Commercial at Harleys Limited

KEY RESPONSIBILITIES

• Brand Strategy and Planning: Develop, implement and execute annual brand plans aligned with objectives and portfolio strategy.
• Positioning and Messaging: Define brand positioning, value propositions and tactical priorities to drive brand differentiation and growth.
• Campaign Development: Lead the development and approval of promotional materials and campaign assets in line with regulatory and compliance requirements.
• Forecasting and Supply Coordination: Support forecasting, demand planning and stock availability follow-ups to ensure uninterrupted product supply.
• Customer Engagement: Coordinate CMEs, scientific meetings and customer engagement activities to support brand objectives.
• Market Intelligence: Monitor competitor activity, market trends and customer insights to guide informed strategic decisions.
• Forecasting and supply Coordination: Support forecasting, demand planning and stock availability follow-ups to ensure uninterrupted product supply.
• Budget Management: Manage brand budgets, activity ranking and cost optimization initiatives.
• Performance Management: Track and analyze brand performance, KPIs, market share and return on investment (ROI).

QUALIFICATIONS & EXPERIENCE

• Bachelor’s Degree in Pharmacy, Marketing, Business or a related field.
• A minimum of 3-5 years of experience in pharmaceutical marketing or product management.
• Proven experience in managing brands independently within a pharmaceutical environment.
• Strong understanding of pharmaceutical marketing processes, compliance and regulations.
• Sound analytical, financial planning and budgeting skills.