Public Relations & Protocol Officer at Masinde Muliro University of Science & Technology (MMUST)

Public Relations & Protocol Officer (AD/02/05/22)

Public Relations and Protocol officer shall be answerable to the Director, Corporate Communications & Marketing.

Job Description

• Develop and implement PR strategies and campaigns that ensure maintenance of the University’s corporate image;
• Prepare and disseminate corporate publicity information materials like press releases, keynote speeches and promotional material like posters, banners, calendars, diaries, prospectus, monthly update newsletters;
• Undertake market analysis and research to identify trends and opportunities for furtherance of the mission of the University;
• Organize PR events (e.g. open days, press conferences) and serve as the University’s spokesperson;
• Seek opportunities for media partnerships, sponsorships and advertising
• Address inquiries from the media and other parties
• Contribute to stories, photos and editing of the internal newsletter;
• Track media coverage of University activities (both video and photography) and follow industry trends;
• Prepare advertisements for media houses;
• Participate in organizing and coordinating University exhibitions and marketing activities;
• Coordinate resolution of public complaints and access to information in the University;
• Ensure proper marketing of the University and its products;
• Coordinate Trade Fairs and Exhibitions and the participation of the University in such activities;
• Develop and maintain a University newsletter, web (University website) and social media presence.

Job Specification

• Holder of Master’s Degree in Journalism & Mass Communication or other related fields with six (6) years working experience, 3 of which as Assistant Public Relations Officer Scale 11 or its equivalent OR Bachelor’s Degree in Journalism & Mass Communication or other related fields with twelve (12) years working experience 3 of which as Assistant Public Relations Officer Scale 11 or its equivalent.
• Be a member of a relevant professional body in good standing;
• Excellent Communication skills and ability to exercise sound judgements;
• Ability to supervise a team and deliver well under pressure and meet deadlines;
• Proficiency in Microsoft computer applications;
• Self-motivated team player with good inter-personal and communication skills.