Regional Community Manager: Nairobi at ALX

Specific Responsibilities

Community Strategy and Market Activation

• Lead the design and execution of the Kenya community strategy, ensuring strong alignment with market growth priorities and business objectives.
• Build and operationalise a community model that strengthens learner and alumni engagement while driving measurable outcomes.
• Develop market-relevant activation strategies that increase participation, visibility, belonging, and advocacy across the ALX community in Kenya.
• Establish clear systems, operating rhythms, and success measures that position community as a strategic growth function.
• Continuously refine community programming and structures to improve relevance, consistency, and impact.

Ambassador Programme Design and Activation

• Lead the recruitment, activation, and ongoing management of community ambassadors in Kenya.
• Design an ambassador model that enables consistent monthly activity, strong accountability, and meaningful contribution to community growth and learner recruitment.
• Develop engagement structures, communication rhythms, toolkits, and incentives that empower ambassadors to lead relevant and high-quality community activities.
• Track ambassador activity and effectiveness to ensure the programme supports engagement, referrals, visibility, and growth objectives.
• Strengthen the quality and consistency of ambassador-led programming over time.

Community Engagement, Participation, and Retention

• Drive strategies that increase monthly active engagement across learners, alumni, and broader community members in Kenya.
• Design and oversee community programmes, experiences, and events that foster belonging, accountability, and continued participation.
• Work closely with internal teams to strengthen learner and alumni connection to ALX throughout the lifecycle, from onboarding to post-programme engagement.
• Monitor participation trends, engagement risks, and drop-off points, and implement interventions that improve retention and continuity.
• Create strong operating mechanisms for in-person and virtual community touchpoints that can scale effectively.

Community-Led Recruitment and Growth Contribution

• Partner closely with Marketing, Recruitment, and city teams to ensure community contributes meaningfully to learner acquisition and enrollment goals in Kenya.
• Develop and execute strategies that increase the percentage of new enrollments secured through community-led recruitment channels.
• Support the creation of referral systems, ambassador-led outreach efforts, local engagement campaigns, and events that drive qualified prospect interest.
• Ensure community programming and messaging are aligned with campaign priorities, target audience needs, and market goals.
• Track and report on the community's contribution to lead generation, conversion, and enrollment performance.

Impact Storytelling and Brand Advocacy

• Build systems to identify, capture, and elevate powerful stories of learner, alumni, and community impact in Kenya.
• Work with internal stakeholders to ensure impact stories are consistently documented, surfaced, and shared in ways that strengthen brand credibility and community pride.
• Support the development of a strong story pipeline that provides regular, high-quality proof points for marketing, partnerships, and brand communications.
• Encourage community members and ambassadors to contribute to storytelling efforts that showcase ALX’s value and local impact.
• Ensure storytelling efforts are intentional, measurable, and aligned with business and brand priorities.

Cross-Functional Collaboration and Community Operations

• Work closely with Learning teams to align community efforts with learner experience, participation, and retention priorities.
• Partner with Marketing and Recruitment teams to ensure community campaigns support business growth and enrollment objectives.
• Collaborate with leadership and relevant stakeholders to ensure community priorities remain visible, integrated, and outcome-oriented.
• Build strong internal coordination mechanisms that ensure the community is not operating in isolation, but as part of a broader market growth strategy.
• Contribute to a culture of accountability, experimentation, and continuous improvement within the Kenya team.

Monitoring, Reporting, and Continuous Improvement

• Track and analyse performance across key community metrics, including ambassador activation, monthly active engagement, community-led recruitment, and impact storytelling.
• Build strong reporting rhythms that provide visibility into community health, activity levels, and contribution to Kenya market goals.
• Use data, field insights, and participant feedback to continuously refine community strategy, activation models, and operating processes.
• Translate community performance insights into clear recommendations and action plans.
• Drive ongoing improvements that make the community more effective, scalable, and measurable over time.

Skill Requirements - Essential

• Minimum of 5 years of professional experience in community management, programme management, youth engagement, ecosystem building, marketing activation, or a related field.
• Demonstrated experience building or managing communities that drive measurable outcomes such as engagement, recruitment, retention, advocacy, or growth.
• Proven ability to lead multi-market or multi-stakeholder initiatives with strong operational discipline and execution quality.
• Strong experience designing and running engagement programmes, ambassador initiatives, events, or community activation campaigns.
• Ability to translate strategy into practical systems, operating rhythms, and measurable results.
• Strong stakeholder management and cross-functional collaboration skills, with the ability to work effectively across Learning, Marketing, Recruitment, and business leadership teams.
• Excellent verbal and written communication skills, with strong facilitation and community-facing presence.
• Strong analytical mindset, with the ability to track performance, interpret trends, and use insights to improve programming and results.