Retail Brand Manager at Samsung Electronics

Duties and Responsibilities

Brand Retail

• Develop and execute Samsung Experience Store (SES) growth strategy in relation to the business strategy and market outlook
• Develop in-store operations and display strategies in relation to product marketing plans
• Ensure that corporate brand identity is executed in Samsung experience stores/Dealer stores as per the brand guidelines across markets handled by SEEA.
• Grow in-store footfall and purchase through trendy display and customer experience solutions in relation to product marketing plans
• Monitor global brand store experience trends and seek opportunities for localization
• Understand and incorporate global display trends to local brand retail stores
• Support Dealers in continuous in-store experience improvement
• Field Force Agency Management (monitoring, evaluation & assessment)

Business Management

• Link brand retail strategy with overall SEEA business strategy
• Build and maintain relationship with dealers and partners to increase brand retail opportunities
• End to end project management of SES construction/ renovation projects
• Management of display production agencies/ SES design and construction companies
• Study industry and competitor trends to seek opportunities for brand growth in retail
• (Sensing of competitor brand stores and bench mark on what they do)
• Develop guidelines for retail product display and display related issues
• Work with Product Retail Teams to train Field Force teams on customer experience
• best practice

Knowledge; Skills and Experience required for this Role

• Business Related Bachelor’s Degree
• 5-6 years’ brand retail experience
• Proven experience in building relationships with retail partners
• Proven project management skills
• Must be system oriented and advanced user of MS-Office applications
• Excellent Business Acumen
• Excellent Communication skills
• Innovative
• Decisive
• Problem solving skills
• Must be a self-starter
• Must have attention to detail
• Must be a team player
• Multitasker
• Great interpersonal skills