Senior Copywriter at Gap Recruitment Services Limited

Job Purpose:

The Senior Copywriter will be responsible for developing creative and effective copy and scripts that align with the company's brand voice and strategic objectives. The role includes crafting a wide range of content, from digital and social media copy to scripts for advertisements and campaigns, ensuring that all communications have brand synergy. The ideal candidate will have a passion for storytelling, a deep understanding of marketing principles, and the ability to manage multiple projects with tight deadlines.

Key Responsibilities:

• Work with the Senior Art Director to propose and present creative campaign concepts that align with the company's strategic goals.
• Write high-engagement scripts and digital content that reflect the brands voice and objectives.
• Collaborate with the line manager in developing a variety of scripts and digital content for marketing materials.
• Review scripts for errors and ensure that all approved recommendations are incorporated in the final versions.
• Simultaneously manage multiple projects with short timelines to ensure timely delivery of creative content.
• Manage and create content for the brand in collaboration with the rest of the creative team.
• Participate in creative development meetings within the department and propose recommendations to improve accuracy, efficiency, and relevance.
• Stay updated on emerging design trends, technologies, and creative practices both locally and globally.
• Perform any other duties as assigned by the Line Manager.

Qualifications and Skills:

• Bachelors Degree in Arts, Marketing, Communication, or a related field.
• Mastery of written communication, both short- and long-form.
• Experience writing for both digital and offline media, including campaigns, banners, and website content.
• Strong conceptual skills for developing digital campaign strategies.
• A solid understanding of marketing and advertising principles.
• Ability to write clear, attractive copy that aligns with the brands voice.
• Collaborative approach, with experience working with designers, marketing, brand, and PR teams on both large- and small-scale marketing projects.
• Knowledge of SEO principles to maximize the reach of copy.
• Proficiency in online content strategy, creation, and editing.
• Strong research skills and a good understanding of local dialects, such as Sheng
• Experience leading a team of creative writers is an added advantage.
• Experience crafting social media strategies is an added advantage.
• Knowledge of sports and related news is beneficial.

Technical Skills:

• Proficiency in Microsoft Office, PowerPoint, Keynote, Communicator, and Outlook.
• Excellent editing and proofreading skills.
• Experience rolling out campaign concepts for various media channels (ATL and BTL).
• Experience managing multiple projects in an agency or in-house creative team environment.

Personal Attributes:

• Strong attention to detail and creativity.
• Ability to work under tight deadlines and manage multiple priorities effectively.
• A proactive approach with a positive attitude.
• Excellent communication and interpersonal skills.

Competencies:

• Strong project management skills, with the ability to handle multiple projects simultaneously.
• Ability to develop and execute creative concepts that engage customers and drive growth.
• Knowledge of the latest trends in content creation and marketing.
• Ability to collaborate with cross-functional teams to deliver high-quality content.