Senior Lifecycle Manager at Tatu City Limited

Responsibilities

• Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty;
• Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales -mapped to behavior, risk profile, and product use;
• Design segmentation and targeting logic that supports personalization at scale, including personabased, behavioral, and predictive models;
• Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery;
• Optimize customer journeys through experimentation (A/B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback;
• Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering/data to streamline workflows and data quality;
• Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience;
• Establish and track lifecycle KPIs - from conversion to revenue per user - and report performance to executive stakeholders; Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.

Requirements

Experience and Skills

• 3+ years’ experience in lifecycle, CRM, retention, or performance marketing - ideally in real estate;
• Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.);
• Strong command of data - from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau;
• Experience with AI/ML in marketing - personalization engines, churn models, LTV prediction, or content automation;
• Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes;
• Excellent project management and communication skills;
• A bias for testing, learning, and execution - and a track record of building systems that scale

Soft Skills

• Strategic thinker with strong commercial judgment.
• Hands-on and results-oriented leader with a bias for action.
• Excellent communicator able to influence senior stakeholders and cross-functional teams.
• Adaptable to complex, fast-changing environments across multiple markets.
• High energy, integrity, and resilience under pressure.