Senior Manager, Digital Marketing and Communications at I&M Bank

Job Purpose

• The role is responsible for the design and implementation of data-driven digital marketing strategies that drive new customer acquisition, increase engagement, and build brand affinity. This role exists to enhance I&M Bank's position as a digitally innovative financial partner by executing effective campaigns, overseeing digital channels, and managing strategic projects that align with both brand and commercial objectives.

Key Responsibilities

• Manage stakeholder engagements within the Bank and Group to understand their digital needs, objectives, and the ideal audience for the segment solutions.
• Identify strategic digital opportunities and channels to enhance and deliver cutting edge campaign strategies
• Determine success metrics and KPIs to drive brand awareness (Engagement, Reach, Impression) and Conversion (Leads and Sales)
• Work and supervise the team to design and develop various marketing communications targeting internal and external stakeholders via relevant marketing channels to create a cohesive brand image and messaging construct.
• Design, develop and manage the overall social media plan, providing clarity on activity, priorities and success metrics/criteria.
• Define strategic content type and advertising formats for business and brand campaigns.
• End-to- end management of the bank’s core social media platforms (Twitter, LinkedIn, Facebook, Instagram and YouTube) as well as content review.
• Manage the bank’s online reputation across customer comments, brand mentions across all earned, owned and paid media to ensure sustained positive brand reputation and craft proactive reputation management strategies.
• Develop daily, weekly, monthly and quarterly reports across social media, digital marketing and media coverage for all entities.
• Research and identify potential new media partners/vendors to enhance the marketing/communications plans.
• Adopt and share best practices and ideas for digital marketing campaigns with the group.

Job Dimensions:

Financial Responsibility:

• N/A

Job Specifications

Academic Qualifications

• Master’s degree in relevant field
• Bachelor’s degree in Marketing, Communications, or a related field
• Professional certifications in Digital Marketing (Google, Meta, HubSpot) preferred
• Graphic Design is an added advantage
• Professional Qualifications / Membership to professional bodies/ Publication
• Membership in professional bodies in the Digital Marketing field.
• CIM, MSK memberships or in related field.

Work Experience Required

• Over six (6) years’ relevant experience with over three (3) years in a senior management role in a similar sized organisation

Competencies:

• Performance marketing and campaign optimization
• Strong Digital Knowledge of SEO, SEM, Programmatic Ad-buying, Analytics, Design Thinking UX/UI
• Strong Commercial Awareness and an ability to connect to business goals
• Planning & Organizational skills
• Analytical Skills and attention to detail
• Strong Oral and Written Communication skills
• Interpersonal skills to manage stakeholders at all levels
• Strong Ethics and integrity
• Excellent Analytics and Reporting Skills and Tools.