Senior Research Executive FMCG at Kantar

Role Overview:

• Maintaining FMCG Client relationships and Project delivery: Ability to manage multiple market research projects/ FMCG client accounts concurrently or single large FMCG client accounts by ensuring the delivery of client reports and effective management of the day-to-day relationship.
• Applying Knowledge and Skills to deliver Insights and recommendations to clients. : ability to carry out detailed technical analysis of FMCG data/information and for the creation of insights and recommendations in response to FMCG client needs and objective with excellent presentation skills.
• Demonstrating Commercial Competence: ability to manage the financial/commercial elements of market research projects/client accounts, including budgeting.

FMCG Client management:

• Understand what the FMCG client’s overall goals and marketing objectives are and the role that different departments/individuals are playing in achieving these.
• Use on-site time to engage with your clients, develop relationships, seek revenue and as a profile-raising opportunity.
• Manage the practical, day-to-day management of the delivery of the contracted service with respect to the quality, speed and volume of data along with the servicing they are entitled to
• Be aware of workload and potential capacity constraints, keep lines of communication open with both client & management and communicate upwards.
• Maintain existing, and develop new, relationships with clients, seeking to extend your network of valuable contacts beyond the Insights team.

Account Handling and commercial development:

• Take responsibility for FMCG client account administration, providing relevant information to accounts.
• Be responsible for identifying revenue opportunities and deploying wider worldpanel services in contributing to overall revenue target according to account structure.
• Be aware of contractual obligations and manage any potential conflicts in good time
• Anticipate client demands and proactively find solutions, rather than just answering requests.
• Communicate effectively with senior management ensuring that they are kept up-to-date with client issues and developments.
• Manage appropriate inductions and training programmes with clients
• Interpret and manage account plans, helping to move the focus from analysis to insight

Data Analysis & Insights:

• Develop a good knowledge of FMCG client’s macro environment as well as Worldpanel’s competitive environment
• Develop a good knowledge of the FMCG categories and brand awareness, and utilise in identifying and explaining key influences on market performance.
• Implement changes to regular reports in line with delivery strategy
• Make briefs from clients, and manage the production of appropriate materials/presentations/written documentation in response to the brief
• Demonstrate insightful reports to clients by highlighting implications to their business and offering actionable recommendations
• Take responsibility for advising on solutions to problems in reports and the reporting process
• Deliver presentations with recommendations that actively seek to meet the objectives of the client’s brief

Role Requirements & Capabilities:

• Postgraduate with at least 5years’ relevant experience in market / consumer research, marketing and insight’s function preferably in the FMCG Industry
• Strong verbal and visual presentation skills, with the ability to confidently articulate insightful and impactful presentations.
• Curious nature, possessing strong analytical skills and a true enthusiasm for understanding consumer behavior.
• Experience in successfully delivering consulting projects based on business analysis, offering valuable insights to clients, and effectively communicating complex data.
• Optimistic attitude, willing to get involved and contribute to the team's goals and objectives.
• Highly collaborative and adaptable, able to work effectively in diverse cultural and technical environments.
• Outstanding communication and interpersonal skills, enabling you to connect with partners across all levels of the organization and facilitate constructive discussions.