Senior SaaS Marketing Specialist at IfkaFin Systems

• We are seeking a highly driven and experienced Senior SaaS Marketing Specialist to lead our marketing initiatives at a fast-growing technology startup. This strategic role requires a hands-on leader who thrives in a dynamic startup environment, understands the SaaS buyer journey, and can execute across the full marketing funnel to accelerate customer acquisition, retention, and revenue growth. You will work directly with the executive team to shape the marketing vision and help scale our go-to-market function.

Key Responsibilities

• Strategic Marketing Leadership
• Develop and own the end-to-end SaaS marketing strategy, aligning closely with company growth objectives, product roadmap, and sales targets.
• Define and track key performance indicators (KPIs) to measure the impact of marketing efforts, and adjust tactics accordingly.
• Spearhead brand positioning and messaging to establish strong market differentiation and thought leadership.
• Collaborate with founders and leadership on quarterly and annual go-to-market plans, budgets, and resource allocation.
• Demand Generation & Growth
• Design and execute multi-channel demand generation campaigns to drive qualified leads, MQLs, and pipeline growth.
• Optimize customer acquisition costs (CAC) and lifetime value (LTV) across campaigns.
• Lead SEO/SEM strategy, performance marketing (Google Ads, LinkedIn Ads), email nurturing, and retargeting programs.
• Content & Product Marketing
• Oversee development of strategic content: long-form assets (whitepapers, case studies), blog content, product one-pagers, video scripts, and newsletters.
• Own the go-to-market strategy for new product features, coordinating cross-functionally with product and customer success teams.
• Translate technical product features into clear, compelling customer value propositions.
• Operations & Automation
• Implement and optimize marketing tech stack (HubSpot, Salesforce, Marketo, etc.), ensuring proper tracking, segmentation, and automation.
• Maintain and enhance CRM hygiene, lead scoring, and marketing attribution models.
• Market Intelligence & Competitive Analysis
• Monitor trends, conduct market research, and analyze competitors to refine positioning and surface new opportunities.
• Identify and test new growth channels and tactics through rapid experimentation and iteration.
• Leadership & Cross-Functional Collaboration
• Mentor junior marketers and potentially lead a small marketing team as the department scales.
• Work closely with Sales, Product, and Customer Success teams to ensure alignment across all customer touchpoints.
• Represent marketing in leadership meetings and report performance to executives and investors.

Required Qualifications

• Bachelor’s degree (Master’s preferred) in Marketing, Business, Communications, or a related field.
• 5+ years of marketing experience in a B2B SaaS environment, including at least 2 years in a senior or strategic role.
• Proven track record of growing marketing-sourced pipeline and revenue for a startup or early-stage SaaS company.
• Strong understanding of SaaS sales cycles, metrics (CAC, LTV, ARR, churn), and customer behavior.
• Expertise in marketing automation, CRM platforms, and data-driven marketing operations.
• Strong storytelling and copywriting skills; ability to create compelling narratives for technical audiences.
• Analytical mindset with experience using tools like Google Analytics, HubSpot, Amplitude, or similar.
• Experience managing and scaling remote or cross-functional teams is a plus.
• Entrepreneurial spirit and ability to thrive in an agile, resource-constrained, and high-growth environment.