Social Media Intern at Aga Khan Education Service, Kenya (AKESK)

Role Summary

• The Social Media Intern, or Social Media Marketing Intern, is responsible for assisting in a range of marketing initiatives including overseeing the management and content posted on AKAN’s social media channels, tracking analytics for social media campaigns, creating social media posting schedules and writing captions for social media posts.
• Social Media intern will have the opportunity to grow and develop their expertise in the context of an international school within a significant global organization committed to pluralism, equality, societal development and environmental stewardship.

Key Responsibilities:
Social Media Interns support the digital media staff to develop and implement outreach and promotional campaigns to boost brand engagement and increase revenue. The duties and responsibilities of a Social Media Intern include:

• Daily/weekly posting of carefully curated content to positively promote AKAN via social media channels within the AKES branding guidelines,
• Assist with the design and execution of social media campaigns and posts,
• Create weekly and monthly editorial calendars to promote AKAN via social media channels,
• Track social media engagement to identify high-performing ideas and campaigns for scalability,
• Support marketing and AKA, Nairobi teams at key events (live and online),
• Perform social media marketing research,
• Assist on influencer campaign strategy,
• Respond appropriately to comments/DMs on social media platforms,
• Brainstorm and research ideas for original content,
• Help create compelling graphics to share across social channels,
• Write social media captions that speak to AKAN’s target audience,
• Help create and edit short-form videos,
• Develop innovative strategies for increasing engagement,
• Assist with photo/video content shoots,
• Ensure the AKAN brand message is consistent and promotes AK and IB values.

The requirements

Qualifications and Experience:

• Degree in Marketing.
• Experience in digital marketing and social media management.
• Knowledge of Canva or other design aps; knowledge of Adobe Illustrator would be appreciated.
• Team player, innovative, driven, acts with integrity and able to work to tight time schedules.