Social Media Manager at BeautyClick

Summary of overall Key roles and responsibilities:

The ideal candidate should have a proven track record of creating content on social media platforms that increases engagement and drives leads.

The candidate should be a digital savvy individual with an experienced marketing mind.

He/she should be well-organized to plan and run our content campaigns across all platforms including but not limited to Blog, Youtube, IG & FB.

Behavioural competence

1. Well organized
2. Excellent multitasking skills
3. Project management skills
4. Creative
5. Critical thinker
6. Problem solver
7. A great team player
8. Good time management skills
9. Great interpersonal, communication and presentation skills
10. Friendly and confident
11. Networking aptitude

Qualifications

1. Degree or Diploma in Marketing, Journalism or a related field
2. 1 to 2 years of work experience as a content creator, community manager or social media strategist
3. Excellent knowledge of social media best practices
4. Experience developing content campaigns on social media platforms, blogs among other online channels
5. Excellent writing and editing skills in English
6. Familiarity with SEO and web traffic metrics
7. Good understanding of social media KPIs
8. Experience working with influencers or managing brand partnerships is an added advantage

Overall duties  and responsibilities

• Administrate the planning, creation and publishing of relevant content for all social media channels and ads
• Develop content ideas, write and curate various content for social media posts.
• Maintain a regular publishing schedule for content to be published across all our channels
• Work closely with the graphic design/video editor to ensure all content is ready for publishing as planned
• Work with the marketing team to plan and implement BeautyClick’s social media strategy
• Develop and implement a social media promotion strategy (e.g boosted posts) that will improve engagement and generate leads
• Manage all blogging, events and PR activities for the brand from time to time
• Work with the marketing team to plan and implement a creative influencer marketing strategy
• Report on key social media KPIs e.g audience growth, content reach, audience engagement, audience profile, leads generated
• Assist in running ad campaigns on paid media channels
• Liaise with the graphics designer to ensure content for ad campaigns is ready for publishing