Social Media Manager at Fieldforce Solutions Limited

Salary: Kshs 40,000 to Kshs 70,000 per month (depending on experience)

Job Summary: The Social Media Manager will be responsible for developing and implementing our client’s social media strategy to increase our online presence and improve our marketing and customer engagement efforts. This role requires a deep understanding of social media platforms, trends, and the sports betting industry.

Key Responsibilities:

• Design and implement a comprehensive social media strategy across multiple platforms (e.g., Meta, X, and TikTok) to align with business goals.
• Create, curate, and manage engaging content, including text, images, videos, and promotional materials on a daily basis.
• Monitor social media channels for trends, news, and customer feedback, responding promptly to inquiries and comments.
• Analyze and monitor social media metrics (e.g. SEO and web traffic) and generate reports to measure the success of campaigns and strategies.
• Set specific objectives and report on ROI.
• Collaborate with the marketing team to align social media activities with broader marketing objectives.
• Research and stay up-to-date with current industry benchmark trends, emerging platforms, audience preferences and competitor activities to ensure our social media presence is cutting-edge.
• Plan and manage social media advertising campaigns and implement new features to drive brand awareness and customer acquisition.
• Engage with influencers and brand ambassadors to expand our reach and increase brand loyalty.
• Monitor and ensure compliance with legal and regulatory requirements related to content on social media.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2-3 years of proven experience in social media management.
• Hands on experience in content management.
• Strong knowledge of online marketing channels, social media platforms, tools, and best practices.
• Excellent copyrighting and communication skills.
• Ability to analyze social media metrics and adjust strategies accordingly.
• Creative thinker with a strong sense of visual aesthetics and ability to deliver creative content including text, images and video.
• Ability to work under pressure and meet deadlines in a fast-paced environment.
• Strong analytical and multi-tasking skills.