Social Media Marketer at Ital Global

Duties and Responsibilities:

• Build strong long-term value for customers including nurturing relationships.
• Develop brand communication campaigns and media relations strategies.
• Collaborate with internal teams (e.g. marketing) and maintain open communication with management.
• Manage a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
• Keeping track of data and analyzing the performance of social media campaigns.
• Write, edit and distribute various types of content, including material for websites, blogs, marketing material, and other types of content that take the message to the public.
• Edit and update promotional material and publications (brochures, videos, social media posts etc.)
• Seek opportunities for partnerships, sponsorships and advertising.
• Address inquiries from the media and other parties.
• Documentation as well as preparing and editing messaging for all products and services.
• Educate other staff on the use of social media and promote its use within your company.

Minimum Requirements and Qualifications:

• Any relevant degree/ diploma and proven experience.
• Minimum of 2 years’ experience in similar or related role.
• Mastery of English and Kiswahili both written and spoken.
• Creativity, storytelling, content creation, and copywriting skills.
• Good understanding of the key social media platforms i.e. Facebook, YouTube, Twitter, LinkedIn, TikTok and WhatsApp/Meta.
• Mastery of computer usage, web navigation, and social media functionality is imperative.
• Knowledge in the area of Digital Advertising, Online Paid Advertising and Media Buying.
• Intermediate Graphic design, Video and Photo Editing and Animation.
• Formulate, publish and share engaging content daily e.g. original text, photos, videos, and news.

Competencies and Skills required:

• Exceptional Verbal Communication skills.
• Good Project Management skills.
• Reporting, Planning, and Organization skills.
• Strong Interpersonal and Leadership skills.
• Time management.
• Excellent research skills.
• Entrepreneur and ability to measure success.
• High Integrity skills.
• Proficient in MS Office, PowerPoint and Excel skills.
• Excellent Customer Service skills.
• Friendly and outgoing personality.
• Creative, Charismatic, Knowledgeable with the latest social media marketing trends.
• Positive, Diplomatic team player with the ability to handle pressure.