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  • Posted: Jul 28, 2022
    Deadline: Not specified
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  • Adanian Labs as a #VentureBuilder or #Venture Studio means we are using our unique positioning to create and spearhead the sharing economy for Africa by building a socio-economic ecosystem revolving around the sharing of resources, shared creation, production, distribution, trade and consumption. We are an AI, Blockchain, and Smart Technologies Venture Studio that builds, nurtures and scales impact-driven tech startups across Africa.
    Read more about this company

     

    Strategy Director

    Job Description

    The business Strategy Director will be a specialist in integration combining expertise in brand strategy, networking and partnerships, customer research and communications with a strong foundational understanding of media, analytics and technology. We’re looking for an individual who is passionate about people, brands, marketing, content, social and especially digital

    Responsibilities

    • Manage Tech Strategy & Roadmap:
    • Drive the modernization and transformation of our marketing technology digital platform to support our B-to-B go-to-market strategy, managing a rolling 12-month plan.
    • Champion and lead the strategic planning and ideation for select clients and new business architecting strategies that position our| Merkle B2B as consultants to our client’s business
    • Proactively and consistently identify growth opportunities that generate commercial value for the agency and clients
    • Lead client teams in the creation of integrated experience strategies and lead such cross-functional projects from initiation to implementation from a strategic perspective
    • Leverage the full range of marketing research tools and methodologies to derive unique insights that lead to B2B strategies that go above and beyond the expected
    • Lead the development of creative briefs and briefing sessions and then nurture the ideas developed to ensure they deliver on brief and strategy
    • Lead and manage content creation for the company.
    • Co-ordinate functional expertise from across the strategy and discipline teams as required to solve a client’s marketing challenge
    • Develop and deliver thought leadership pieces to aid in building the company profile externally
    • Lead, design and facilitate both client-facing and internal workshops
    • Manage a team of marketing product managers, operations managers and tech lead architects generally aligned to the following functions:
    • Marketing/Lifecycle Operations (lead capture, scoring, routing, hand-off to Inside Sales).
    • Platform Operations (integrations, templates, data management, deployment orchestration).
    • Innovation & Governance (product roadmap, vendor evaluation, process architecture, operational data governance.

    Qualifications

    • Minimum 5+ years’ experience in tech digital media operations roles supporting B-to-B and SaaS delivery models. Recent experience delivering large-scale, technology-enabled transformation program, a plus.
    • A demonstrated entrepreneurial streak and aptitude for motivating clients, internal teams or other strategists to approach solving marketing challenges in new and better ways
    • Deep experience in leading integrated marketing strategies with expertise across all aspects – foundational brand strategy / brand architecture work; communications planning, content, social and digital
    • Well versed in a wide range of the tech media ecosystem

    Method of Application

    Interested and qualified? Go to Adanian Labs on www.linkedin.com to apply

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